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PRSA 2010 International Conference - Powering PRogress

Measuring in the Moment: Shonali Burke Talks About Public Relations Research

December 14, 2010 by Cecilia Hughes
Shonali Burke, ABC, principal of Shonali Burke Consulting, took a few minutes to speak with Eric Schwartzman, host of “On the Record…Online,” about public relations measurement. At the PRSA 2010 International Conference, Burke presented a session titled, “Measurement in the ‘Age of Now’: A Common Sense Guide to the Business of PR.”

Robb Lee Discusses Social Media Outreach for Membership-Based Organizations

December 13, 2010 by Cecilia Hughes
Rob Lee, chief marketing and communications officer at ASAE: The Center for Association Leadership, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing social media outreach for membership-based organizations. At the PRSA 2010 International Conference, Lee presented a session titled, “Getting to What Matters: Connecting With Donors, Members and Supporters During Turbulent Times.”

Paul Anderson Talks About Communication Strategy

December 01, 2010 by Cecilia Hughes
Paul Anderson, vice president for communication strategies and public outreach at AARP, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing communication channels at AARP. At the PRSA 2010 International Conference, Anderson participated in a public affairs panel focused on public policy issues stemming from the health care overhaul.  

Jack Holt Gives an Inside Look at Social Media Practices at the U.S. Department of Defense

November 19, 2010 by Cecilia Hughes
This past February, the U.S. Department of Defense adopted a new policy regarding staff access to social networking. Jack Holt, APR, senior strategist for emerging media at the U.S. Department of Defense, speaks with Eric Schwartzman, host of “On the Record…Online,” about the social media practices in place at the U.S. Department of Defense, and how staff are safely and effectively sharing their stories.

Brooke Worden Talks About Handling Social Media Crises

November 18, 2010 by Cecilia Hughes
Brooke Worden, APR, vice president in the financial services practice at Weber Shandwick’s Minneapolis office, speaks with Sandra Burrowes, guest host of “On the Record…Online,” about social media crises and introduces FireBell, a tool created by Weber Shandwick. FireBell is an application that enables users to mock tweet, post status updates and respond to conversations using functional replicas of a company’s — and its critics’ — social media properties.

Managing Evolving Media Relations With Johna Burke

November 17, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter Johna Burke, senior vice president, marketing, BurrellesLuce, speaks with Eric Schwartzman, host of “On the Record…Online,” about the changing media landscape. During the PRSA International Conference in Washington, D.C., Burke presented a session titled, “Everyone’s a Journalist: Beyond the Beat.”   During a career spanning 20 years, Burke has worked as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. She has been in the media monitoring industry for more than seven years working in the print and broadcast monitoring divisions. Prior to joining BurrellesLuce, Burke was director of public and investor relations at U-Haul.

Christy Nolta Shares an Inside Look at Military Transparency

November 11, 2010 by Cecilia Hughes
Last June, PRSA presented the Air Force with the “Best of Silver Anvil Award” for its program to facilitate media coverage of flag-draped coffins bearing the remains of U.S. service personnel arriving at Dover Air Force Base.   During the PRSA International Conference in Washington, D.C., Christy Nolta, deputy director, U.S. Air Force Public Affairs, took time to speak with “On the Record…Online,” about the award-winning campaign, ”A Solemn View: Public Affairs Provides a Window to American Service Members’ Ultimate Sacrifice.” She discusses the media relations program the Air Force developed to facilitate coverage that was consistent with the wishes of each family. Nolta also presented a Conference session titled, “The Dignified Transfer of Fallen Heroes: Implementing the New Policy of Transparency.”

Demetrios Skalkotos Describes NASDAQ’s News Dissemination Vehicles

November 11, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter, Demetrios Skalkotos, senior vice president, NASDAQ OMX Global Corporate Solutions, speaks with Mark Story, guest host of “On the Record…Online,” and director of new media, U.S. Securities and Exchange Commission, to discuss NASDAQ’s tools, including the Do-It-Yourself (DIY) platform and SocialStream. During the PRSA International Conference in Washington, D.C., Skalkotos presented a session titled “Exceeding Expectations: Help Your Clients Succeed in the Changing Communications Landscape.”

Sparking Brand Movements With Geno Church

November 01, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter, Geno Church, word of mouth inspiration officer, Brains On Fire, speaks with Eric Schwartzman, host of “On the Record…Online,” about igniting movements of brand ambassadors. Church presented a session titled, “The Word-of-Mouth Confessional: Lessons Learned in Creating Brand Movements,” at the PRSA International Conference in Washington, D.C.   Drawing from his experiences of creating communities of brand ambassadors, Church discusses customer engagement and the differences between passion conversations and product conversations.

Rebecca Lieb Discusses Search Engine Optimization

October 28, 2010 by Cecilia Hughes
Rebecca Lieb, vice president, Econsultancy, speaks with Sally Falkow, guest host of “On the Record…Online,” about search engine optimization (SEO) in public relations. During the PRSA International Conference in Washington, D.C., Lieb presented a session titled, “PR Pros and Social Media: Now What?”   Lieb is vice president of Econsultancy's U.S. operations. An expert in interactive marketing and advertising and a sought-after speaker, she was formerly editorial consultant and contributor to The ClickZ Network after serving as its editor-in-chief for over seven years. Until recently, Lieb taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.  
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