Shonali Burke, ABC, principal of Shonali Burke Consulting, took a few minutes to speak with Eric Schwartzman, host of “On the Record…Online,” about public relations measurement. At the PRSA 2010 International Conference, Burke presented a session titled, “Measurement in the ‘Age of Now’: A Common Sense Guide to the Business of PR.”

Rob Lee, chief marketing and communications officer at ASAE: The Center for Association Leadership, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing social media outreach for membership-based organizations. At the PRSA 2010 International Conference, Lee presented a session titled, “Getting to What Matters: Connecting With Donors, Members and Supporters During Turbulent Times.”

Paul Anderson, vice president for communication strategies and public outreach at AARP, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing communication channels at AARP. At the PRSA 2010 International Conference, Anderson participated in a public affairs panel focused on public policy issues stemming from the health care overhaul.  

This past February, the U.S. Department of Defense adopted a new policy regarding staff access to social networking. Jack Holt, APR, senior strategist for emerging media at the U.S. Department of Defense, speaks with Eric Schwartzman, host of “On the Record…Online,” about the social media practices in place at the U.S. Department of Defense, and how staff are safely and effectively sharing their stories.

Brooke Worden, APR, vice president in the financial services practice at Weber Shandwick’s Minneapolis office, speaks with Sandra Burrowes, guest host of “On the Record…Online,” about social media crises and introduces FireBell, a tool created by Weber Shandwick. FireBell is an application that enables users to mock tweet, post status updates and respond to conversations using functional replicas of a company’s — and its critics’ — social media properties.

PRSA 2010 International Conference presenter Johna Burke, senior vice president, marketing, BurrellesLuce, speaks with Eric Schwartzman, host of “On the Record…Online,” about the changing media landscape. During the PRSA International Conference in Washington, D.C., Burke presented a session titled, “Everyone’s a Journalist: Beyond the Beat.”   During a career spanning 20 years, Burke has worked as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. She has been in the media monitoring industry for more than seven years working in the print and broadcast monitoring divisions. Prior to joining BurrellesLuce, Burke was director of public and investor relations at U-Haul.

Last June, PRSA presented the Air Force with the “Best of Silver Anvil Award” for its program to facilitate media coverage of flag-draped coffins bearing the remains of U.S. service personnel arriving at Dover Air Force Base.   During the PRSA International Conference in Washington, D.C., Christy Nolta, deputy director, U.S. Air Force Public Affairs, took time to speak with “On the Record…Online,” about the award-winning campaign, ”A Solemn View: Public Affairs Provides a Window to American Service Members’ Ultimate Sacrifice.” She discusses the media relations program the Air Force developed to facilitate coverage that was consistent with the wishes of each family. Nolta also presented a Conference session titled, “The Dignified Transfer of Fallen Heroes: Implementing the New Policy of Transparency.”

PRSA 2010 International Conference presenter, Demetrios Skalkotos, senior vice president, NASDAQ OMX Global Corporate Solutions, speaks with Mark Story, guest host of “On the Record…Online,” and director of new media, U.S. Securities and Exchange Commission, to discuss NASDAQ’s tools, including the Do-It-Yourself (DIY) platform and SocialStream. During the PRSA International Conference in Washington, D.C., Skalkotos presented a session titled “Exceeding Expectations: Help Your Clients Succeed in the Changing Communications Landscape.”

PRSA 2010 International Conference presenter, Geno Church, word of mouth inspiration officer, Brains On Fire, speaks with Eric Schwartzman, host of “On the Record…Online,” about igniting movements of brand ambassadors. Church presented a session titled, “The Word-of-Mouth Confessional: Lessons Learned in Creating Brand Movements,” at the PRSA International Conference in Washington, D.C.   Drawing from his experiences of creating communities of brand ambassadors, Church discusses customer engagement and the differences between passion conversations and product conversations.

Rebecca Lieb, vice president, Econsultancy, speaks with Sally Falkow, guest host of “On the Record…Online,” about search engine optimization (SEO) in public relations. During the PRSA International Conference in Washington, D.C., Lieb presented a session titled, “PR Pros and Social Media: Now What?”   Lieb is vice president of Econsultancy's U.S. operations. An expert in interactive marketing and advertising and a sought-after speaker, she was formerly editorial consultant and contributor to The ClickZ Network after serving as its editor-in-chief for over seven years. Until recently, Lieb taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.  

Susan Neely, president and CEO, American Beverage Association, speaks with Eric Schwartzman, host of “On the Record…Online,” about the communication strategies and advocacy efforts in the beverage industry. Neely will participate in the public affairs panel titled, “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

PRSA 2010 International Conference presenter, Cheryl Procter-Rogers, APR, Fellow PRSA, vice president for public relations and communications, DePaul University, and past PRSA president, speaks with Eric Schwartzman, host of “On the Record…Online,” about work-life balance. Procter-Rogers will be presenting a session titled, “A Winning Approach to Advocacy Campaigns,” at the PRSA International Conference in Washington, D.C., on Oct. 19.

PRSA 2010 International Conference presenter Dave Fletcher, founder and executive creative director, theMechanism, speaks with Eric Schwartzman, host of “On the Record…Online,” about the stellar social media strategies behind HBO’s “Flight of the Conchords.” Listeners will gain access to the various tools and applications behind the success of the talented duo’s popular website and will learn tips on building a seamless and highly interactive website. Fletcher will present a session titled, “Compelling Social Media Strategies: Soaring With Flight of the Conchords,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

PRSA 2010 International Conference presenter Michael Smart, national news director, Brigham Young University, speaks with Eric Schwartzman, host of “On the Record…Online,” about the new rules of media relations, and shares tips on increasing the effectiveness of pitching reporters. Smart will present a session titled, “The New Rules of Media Relations: Pitch Overworked Journalists and PR-Averse Bloggers, and Come Out Unscathed,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

PRSA 2010 International Conference presenter, Eliot Brenner, director of public affairs, Nuclear Regulatory Commission, speaks with Eric Schwartzman, host of “On the Record…Online” about Web 2.0 for power plants, social media for government regulators and the potential compliance issues surrounding the use of new media by energy companies. Brenner will present a session titled, “How to Build Trust in a Nuclear Environment” at the PRSA International Conference in Washington, D.C., on Oct. 18.

Jim VandeHei, executive editor and co-founder of POLITICO, talks with Eric Schwartzman, host of “On the Record…Online,” about the future of grassroots diplomacy and the growth of emerging communications channels like social and mobile for news consumption. He also discusses how POLITICO integrates the old media values of fairness and accuracy with the speed and immediacy of new technologies. VandeHei is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C.   In early 2007, VandeHei, along with John F. Harris and Allbritton Communications, launched the nonpartisan political journalism organization, POLITICO, and quickly established it as one of the leading new media companies in the nation. Drawing on 15 years of experience in Washington, D.C., journalism, he helps direct POLITICO’s editorial content and oversees its business strategy.

Charlene Li, author and founder of Altimeter Group, speaks with Eric Schwartzman, host of “On the Record…Online.” A keynote speaker for PRSA’s 2010 International Conference, Li discusses the challenges of selling social media strategy, and shares tips on using social media engagement as business leaders.   In her new book, “Open Leadership: How Social Technology Can Transform the Way You Lead,” Li addresses the challenges facing leaders of the modern organization as a result of the dramatic adoption and impact of social technologies on customer, partner and employee relationships. She also is co-author of the business best-seller, “Groundswell: Winning in a World Transformed by Social Technologies,” which reveals how readers can use to their advantage the force created by customers who are connecting in the social media arena.

Jeffrey Hayzlett, digital thought leader and author, speaks with Eric Schwartzman, host of “On the Record…Online.” Hayzlett is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C. In this interview, he uses Kodak to illustrate how companies are revisiting their marketing strategies for a recession economy, and discusses how businesses are adapting in the digital world. He also talks about the future of mobile marketing, and the importance of maintaining personal relationships with customers.

In previous years, PRSA mailed brochures inviting members to our annual International Conference. This year, we chose to take a more interactive and sustainable approach by launching our brochure in the form of an online flipbook. For the first time ever, members can use the user-friendly tool as they prepare for the PRSA 2010 International Conference.   In her interview with PRSA’s Cecilia Hughes, Jessica Aslanian, director of sales and marketing at BlueToad, Inc., takes a few minutes to discuss the benefits behind the flipbook technology.