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PRSA Professional Interest Sections

Counselors to Higher Education Senior Summit Pat Jackson Lecture: "Articulating Vision, Maintaining Focus: Communications and the Modern University President," with Mark G. Yudof

May 12, 2010 by Will Titus
The 2010 Counselors to Higher Education (CHE) Senior Summit taught attendees to build on the latest strategies and tactics for higher education communicators. This annual three-day event is designed to help higher education PR practitioners hone communications best practices and further college and university objectives. Also, the senior summit connects attendees with key media and colleagues to discuss industry challenges on issues, like recruitment and reputation management. If you lead or aspire to lead, then this is the conference for you.

Hear Experts on the National Incident Management System (NIMS) Training and Strategic Planning

March 25, 2010 by Will Titus
PRSA's Public Affairs and Government (PAG) Section strives to enhance the skills and insight of public affairs and government communicators at its upcoming seminar. Listen now for high-lights from our experts on two professional development tracks.   Track A: The National Incident Management System (NIMS) Training Session   Track B: Issue Management and Strategic Planning

Public Relations and Government Relations: Developing a Cohesive Action Plan on Health Care Legislation

January 29, 2010 by Will Titus
Whether at the state or national level, health care reform legislation affects every aspect of the delivery system – corporate and non-profit, agency and client, provider and payer. Too often, PR and GR find themselves at the table with different ideas about goals, objectives and strategies. How can you build and execute a cohesive action plan when differences of opinion get in the way? The Texas Hospital Association’s PR and GR functions have been working cooperatively for more than a decade, and will share their lessons learned.  

International Conference Workshop: Mexico and the United States: Public Relations Realities, Pitfalls and Opportunities

December 17, 2009 by Will Titus
With PRSA's 2009 International Conference held in San Diego on the U.S.- Mexico border, there was no better time to address some of the most salient issues related to Mexico and its relationship to U.S. business, NGOs and overnments at all levels. Cultural sensitivity or protocol for public relations practitioners will not be discussed. However, societal trends, potential threats to, and opportunities for, practitioners' organizations will be examined. Also discussed will be public relations related to Mexican-Americans within the United States.

The Copenhagen Climate Summit: What It Means for Your Business

December 16, 2009 by Will Titus
Virtually all public relations pros are adjusting to the new realities of “going green.” Companies today are touting their reduced green footprint and PR agencies are finding clients in renewable energy companies, building retrofitters, as well as eco start-ups, among others. This year's Copenhagen Climate Summit has been described as perhaps the most complicated international agreement in history. The goal: Creating a common world energy policy in time to stem global warming. Panelists included David Fenton, CEO, Fenton Communications; Stephan Grabherr, Deputy Consul General at the Federal Republic of Germany’s Consulate; and Jonathan Huneke, vice president, communications and public affairs, United States Council for International Business (USCIB).

Marketing Me: New Job Search Techniques for Today's Employment Environment

December 02, 2009 by Will Titus
This brown bag seminar, produced by the PRSA Financial Communications Section, was aimed at communicators in the financial industry currently hunting for a job, as well as those who haven’t looked for a while.

Presentation from PRSA Atlas Award for Lifetime Achievement in International Public Relations Winner: Michael Morley

November 24, 2009 by Will Titus
Established in 1995 by the International Section of the Public Relations Society of America (PRSA), the Atlas Award for Lifetime Achievement in International Public Relations recognizes individuals who have made extraordinary contributions to the practice and profession of public relations on a global scale. Through a substantial body of their work, recipients have demonstrated leadership in international public relations for employees, clients, institutions, governments, agencies or other organizations. The Atlas Award is presented during the annual PRSA International Conference. As part of the Award recognition, each recipient is invited to prepare a White Paper on a specific aspect of international public relations practice.

"Thought Leaders in International PR" Series Conference Call: Toward a New PR Mindset: Think Local, Act Global

October 02, 2009 by Will Titus
In the global marketplace for products and ideas, businesses and client organizations don’t need to compromise local resonance or sacrifice heritage to deliver effective messages and build compelling brands. The key to success for public relations is finding balance between responding to the imperatives that govern global business and communications while effectively representing the identity and culture of a country, region and its people.

Making the Big Move: Deciding if Relocation Is Right for Your Career

September 22, 2009 by Denise Mojica
Have you ever considered relocation for your career? Are you intrigued about the possibilities that come with making a big move, but do you also feel that such a huge step is daunting?   Two members of our PRSA New Professionals Section Executive Committee who have relocated within the past year shared their experiences during this free brown bag conference call.  

Public Affairs and Government Issues Management

September 11, 2009 by Will Titus
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