PRSA Professional Interest Sections

Counselors to Higher Education Senior Summit Pat Jackson Lecture: "Articulating Vision, Maintaining Focus: Communications and the Modern University President," with Mark G. Yudof

May 12, 2010 by Will Titus
The 2010 Counselors to Higher Education (CHE) Senior Summit taught attendees to build on the latest strategies and tactics for higher education communicators. This annual three-day event is designed to help higher education PR practitioners hone communications best practices and further college and university objectives. Also, the senior summit connects attendees with key media and colleagues to discuss industry challenges on issues, like recruitment and reputation management. If you lead or aspire to lead, then this is the conference for you.

Hear Experts on the National Incident Management System (NIMS) Training and Strategic Planning

March 25, 2010 by Will Titus
PRSA's Public Affairs and Government (PAG) Section strives to enhance the skills and insight of public affairs and government communicators at its upcoming seminar. Listen now for high-lights from our experts on two professional development tracks.   Track A: The National Incident Management System (NIMS) Training Session   Track B: Issue Management and Strategic Planning

Public Relations and Government Relations: Developing a Cohesive Action Plan on Health Care Legislation

January 29, 2010 by Will Titus
Whether at the state or national level, health care reform legislation affects every aspect of the delivery system – corporate and non-profit, agency and client, provider and payer. Too often, PR and GR find themselves at the table with different ideas about goals, objectives and strategies. How can you build and execute a cohesive action plan when differences of opinion get in the way? The Texas Hospital Association’s PR and GR functions have been working cooperatively for more than a decade, and will share their lessons learned.  

International Conference Workshop: Mexico and the United States: Public Relations Realities, Pitfalls and Opportunities

December 17, 2009 by Will Titus
With PRSA's 2009 International Conference held in San Diego on the U.S.- Mexico border, there was no better time to address some of the most salient issues related to Mexico and its relationship to U.S. business, NGOs and overnments at all levels. Cultural sensitivity or protocol for public relations practitioners will not be discussed. However, societal trends, potential threats to, and opportunities for, practitioners' organizations will be examined. Also discussed will be public relations related to Mexican-Americans within the United States.

The Copenhagen Climate Summit: What It Means for Your Business

December 16, 2009 by Will Titus
Virtually all public relations pros are adjusting to the new realities of “going green.” Companies today are touting their reduced green footprint and PR agencies are finding clients in renewable energy companies, building retrofitters, as well as eco start-ups, among others. This year's Copenhagen Climate Summit has been described as perhaps the most complicated international agreement in history. The goal: Creating a common world energy policy in time to stem global warming. Panelists included David Fenton, CEO, Fenton Communications; Stephan Grabherr, Deputy Consul General at the Federal Republic of Germany’s Consulate; and Jonathan Huneke, vice president, communications and public affairs, United States Council for International Business (USCIB).

Marketing Me: New Job Search Techniques for Today's Employment Environment

December 02, 2009 by Will Titus
This brown bag seminar, produced by the PRSA Financial Communications Section, was aimed at communicators in the financial industry currently hunting for a job, as well as those who haven’t looked for a while.

Presentation from PRSA Atlas Award for Lifetime Achievement in International Public Relations Winner: Michael Morley

November 24, 2009 by Will Titus
Established in 1995 by the International Section of the Public Relations Society of America (PRSA), the Atlas Award for Lifetime Achievement in International Public Relations recognizes individuals who have made extraordinary contributions to the practice and profession of public relations on a global scale. Through a substantial body of their work, recipients have demonstrated leadership in international public relations for employees, clients, institutions, governments, agencies or other organizations. The Atlas Award is presented during the annual PRSA International Conference. As part of the Award recognition, each recipient is invited to prepare a White Paper on a specific aspect of international public relations practice.

"Thought Leaders in International PR" Series Conference Call: Toward a New PR Mindset: Think Local, Act Global

October 02, 2009 by Will Titus
In the global marketplace for products and ideas, businesses and client organizations don’t need to compromise local resonance or sacrifice heritage to deliver effective messages and build compelling brands. The key to success for public relations is finding balance between responding to the imperatives that govern global business and communications while effectively representing the identity and culture of a country, region and its people.

Making the Big Move: Deciding if Relocation Is Right for Your Career

September 22, 2009 by Denise Mojica
Have you ever considered relocation for your career? Are you intrigued about the possibilities that come with making a big move, but do you also feel that such a huge step is daunting?   Two members of our PRSA New Professionals Section Executive Committee who have relocated within the past year shared their experiences during this free brown bag conference call.  

Utilizing Entertainment Media to Promote Brand Awareness

August 11, 2009 by Denise Mojica
Listen to the Entertainment & Sports Section and LA Chapter's panel at the GRAMMY Museum, which took place on Wednesday, July 29, 2009. The distinguished panel represented the film, television, music and sports industry. They discussed how entertainment is being used to elevate brand awareness above traditional forms of media. Case study examples were presented and the latest trends discussed, including the use of brand integration, social networking, citizen journalists and celebrity spokespersons.

Thought Leaders in International PR: “A Conversation with John Paluszek, Chair of the Global Alliance for PR and Communications Management”

July 09, 2009 by Will Titus
Ketchum’s John Paluszek, APR, Fellow PRSA, who was recently elected as Chair of the Global Alliance for Public Relations and Communications Management, spoke on this call. The call is part of the International Section’s new Thought Leaders in International PR teleconference series. Paluszek, a former PRSA National President and member of the International Section’s executive committee, discusses the Alliance’s new five-year strategic plan as well as how Alliance member organizations—including PRSA—can contribute to greater mutual understanding around the world. The international issues in this presentation are relevant to all participants regardless of location, type of public relations practice, or academic endeavor.

Geeks Unite: How Geek Squad Used Reputation to Build a Strong Brand

June 22, 2009 by Carolyn Marr
General session with Robert Stephens, founder and chief inspector, Geek Squad. Recorded on June 1, 2009, at the Counselors Academy Spring Conference.   In April 1994, with a $200 start-up fund and a talent for fixing computers, Robert Stephens founded The Geek Squad while still a student at The University of Minnesota. What follows is a compelling and entertaining case study on how entrepreneurs with the right message and a strong brand can create “buzz” and publicity on a shoestring budget.

Tips on Making Yourself Indispensable with Career coach, Bob Gordon

June 18, 2009 by Denise Mojica
Times are tough and layoffs are mounting. Unfortunately, no one is immune to today's economic reality. The good news is that there are things public relations practitioners can do to increase their odds of keeping a job. Career coach Bob Gordon, shared his tips on making yourself indispensable at our brown bag on, Thursday, June 4 at 3 p.m. EDT.

Indiana Tax Amnesty: A Case Study in Effective Public Affairs

June 15, 2009 by Will Titus
The PRSA Public Affairs and Government Section hosted its first free "brown bag call" on Wednesday, May 6. The call features a public affairs case-study presentation, followed by a question-and-answer session from the live attendees. The live call was moderated and presented by Stephanie McFarland, APR, Chair of the Public Affairs and Government Section. Click here for accompanying presentation (PDF).

Paul Vogelzang discusses "The Impact of Social Media on Health Care" at the 2009 Health Academy Conference

May 27, 2009 by dmojica
Paul Vogelzang, producer, MommyCast?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ?   There is a great opportunity to use social media for health care, as conventional outlets are shrinking or not as efficient, or have great cost associated with them. Social media is vastly superior to anything else, but has limitations too. This session will focus on demystifying the use of social media, as well as the tools used today, such as Twitter, Facebook and MySpace, and how they’re all being used both proactively and reactively in health care communications. Discover how to reap the rewards and size up the possibilities from a “first hand” expert.  

2009 Health Academy Conference- Innovative Use of Social Media in Health Care: From Facebook to CarePages

May 27, 2009 by dmojica
This presentation will help health care public relations professionals know what social media options are available and how to participate in the conversations — while adhering to industry rules and regulations. Based upon industry and proprietary research as well as practical experiences, this presentation also offers practical tips and best practices for PR professionals to participate with social media. Paul Griffiths,?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" ?CEO, MedTouch?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ? Dmitriy Kruglyak, CEO, Trusted.MD Marjorie Martin, senior vice president and general manager, Everyday Health, CarePages

Josh Bernoff discusses "Are You Ready for the Groundswell?" at the 2009 Health Academy Conference

May 27, 2009 by dmojica
Social technology is transforming the world as we know it. Corporations are struggling with a new trend: consumers using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it is unstoppable, it affects every industry and it represents a revolution in the way we must approach public relations in every sense of the word.?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ?

International PR: Future Trends and Research

May 26, 2009 by Will Titus
After nearly five years of leading the Institute for Public Relations, Frank Ovaitt has kindly offered to share with us his insights into international public relations and what directions he sees the profession taking in the years ahead. The program, "International PR: Future Trends and Research. A Conversation with Frank Ovaitt, President and CEO of the Institute for Public Relations," was offered to all members of the International Section.

News and Trends for Independent Practitioners

May 20, 2009 by Will Titus
On April 29, 2009, the PRSA Independent Practitioners Alliance offered a complimentary teleseminar to its members. The presentation features Vince Hazleton, Ph.D., APR, Fellow PRSA, of Radford University in Virginia, and Jay Rayburn, Ph.D., APR, Fellow PRSA, of Florida State University, sharing the results of their most recent survey of independent public relations practitioners and their business practices.    

Online Editor and Blogger Panel Discussion

May 19, 2009 by Will Titus
What's the new formula into gaining coverage on these types of outlets? Get your questions answered on how to pitch and secure original feature content on the Web from this panel of the top voices in online media. Richard Beattie, editor, Garrett Graff, editor-at-large, Washingtonian Ben Mutzabaugh, travel reporter, USA Today

"Taking Your Marketing from 1.0 to 3.0" with David Pavelko

May 19, 2009 by Will Titus
David Pavelko, head of industry travel, Eastern Region, Google, Inc., explores the best ways to grow your online presence, engage in meaningful dialogue with consumers and use the conversation about your brand to your advantage.

"The Bad, the Really Ugly the Good" with Peter Greenberg

May 19, 2009 by Will Titus
Peter Greenberg addresses the real PR challenges and how to survive the economic meltdown and recover from the recovery itself....The silver lining to the current financial crisis in the travel industry. After more than two decades as travel correspondent for ABC’s “Good Morning America” and travel editor for NBC’s “Today,” Greenberg continues to be America’s most recognized, honored and respected travel expert. An Emmy Award-winning investigative reporter and producer, he is the consummate insider when it comes to reporting the travel business as news. Travel Weekly named Greenberg one of the most influential people in the travel industry, along with Al Gore and Richard Branson.

"Change" with Peter Shankman

May 19, 2009 by Will Titus
For the opening keynote session of PRSA's Travel & Tourism Section's 2009 Conference, Peter Shankman addresses the changing world of social media. Shankman is CEO, entrepreneur, adventurist and founder of "Help a Reporter Out" (HARO).

Is Obama Changing Public Opinion in the Middle East?

April 21, 2009 by Will Titus
International Section Global Issues Forum presents an exclusive luncheon discussion with international pollster John Zogby and Egypt's foremost PR agency head Loula Zaklama. Jim Holtje is the moderator. It's a part of the world where opinion of the United States has been at record lows. President Obama, however, has sent strong signals he wants that to change. In his inaugural address, he told the Muslim world that the United States seeks “A new way forward, based on mutual interest and mutual respect.” Days later, he gave his first foreign media interview with Al Arabiya, saying: “My job to the Muslim world is to communicate that the Americans are not your enemy.” Is Obama's message getting through? Are people in the Middle East receptive to Washington's change in tone? Join internationally renowned pollster John Zogby and Loula Zaklama, Egypt's foremost public relations practitioner and 2006 IPRA world president, for an interactive discussion on whether the tide of public opinion is starting to turn. Presentations include exclusive, never-before-released polling and focus group data. Public relations professionals and their organizations have a stake in how the United States is perceived overseas, and can play a role in helping build communications bridges.
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