Measuring in the Moment: Shonali Burke Talks About Public Relations Research
December 14, 2010 by Cecilia Hughes
Shonali Burke, ABC, principal of Shonali Burke Consulting, took a few minutes to speak with Eric Schwartzman, host of “On the Record…Online,” about public relations measurement. At the PRSA 2010 International Conference, Burke presented a session titled, “Measurement in the ‘Age of Now’: A Common Sense Guide to the Business of PR.”Shonali Burke (@shonali) has more than 13 years of experience, which includes small and large agencies, and for- and nonprofit work. In addition to her consulting firm, she is an adjunct faculty member at Johns Hopkins University and edits Women Grow Business, a Network Solutions' blog community. Burke blogs at Waxing UnLyrical.
“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.
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