Shonali Burke, ABC, principal of Shonali Burke Consulting, took a few minutes to speak with Eric Schwartzman, host of “On the Record…Online,” about public relations measurement. At the PRSA 2010 International Conference, Burke presented a session titled, “Measurement in the ‘Age of Now’: A Common Sense Guide to the Business of PR.”
Shonali Burke (@shonali) has more than 13 years of experience, which includes small and large agencies, and for- and nonprofit work. In addition to her consulting firm, she is an adjunct faculty member at Johns Hopkins University and edits Women Grow Business, a Network Solutions' blog community. Burke blogs at Waxing UnLyrical.