This episode, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features an interview from the 2012  PRSA International Conference in San Francisco. Inside PR caught up with Roy Reid, APR, one of the partners of Consensus Communications, at the PRSA International Conference in San Francisco. Roy had just given a presentation on trust – and he went beyond simple trust to describe something he called outrageous trust.