Category:

Advocacy

Ethics Month Webinar: Social Media Ethics — Letting the PRSA Code of Ethics Guide Your Behavior

October 03, 2011 by Keith Trivitt
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.

Public Affairs 2.0: PRSA Discussion Forum Explores New Media Strategies for Rebuilding America at Home and Abroad

May 01, 2009 by PRSA
Reaffirm, Regain, Renew: Public Affairs’ Role in Remaking America, a discussion forum presented by the PRSA, explores how new communications technologies and techniques are creating unique opportunities to remake America’s image at home and abroad. A panel of public affairs experts from public relations firms, the government and media reflect on lessons learned in the last presidential election cycle and lead a thought-provoking discussion on how new communications channels can be used to support the achievement of President Obama’s policy aims.
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