This week, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features another interview from the PRSA International Conference in San Francisco. This interview is with Shonali Burke, VP, Digital and Marketing  at MSL Washington and creator of the Waxing Unlyrical blog. Shonali talks about one of her favorite topics - measurement - and why it’s important to communicators.

*A version of this post originally appeared on Inside PR and was posted on November 9, 2012.   Martin Waxman, Gini Dietrich and Joseph Thornley present another insightful interview from the PRSA International Conference in San Francisco.   This episode, Inside PR features Joe’s discussion with Shel Holtz on the influence on gamification.

Following up on the last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco.   This episode, Inside PR features Joe’s discussion with Lee Odden about his successful approach to content marketing.

It’s fall and, like many of you, Inside PR hits the learning circuit. During this time, PR professionals attend conferences and events, gaining insights from speakers and meeting new people. Inside PR recently attended the PRSA International Conference in San Francisco and will be featuring audio and video interviews over the next few weeks.