PRSA 2013 Health Academy Conference Preview with Founders of Healthy TXT

April 18, 2013 by Rosanne Mottola
The Public Relations Society of America (PRSA) is heading to Indianapolis, one of the nation’s top cities for the life-sciences profession, for its 2013 Health Academy Conference. The conference will take place May 1-3, at the Omni Severin Hotel.   One of the sessions at the upcoming conference will focus on mobile technology and health care. In this conversation, Ellen Beth Levitt, senior communications specialist at Johns Hopkins Medicine speaks with the co-founders of Healthy TXT, Chief Medical Advisor Dr. Vishal Mehta and Managing Partner Sharon Schreiber, about their successful mobile health campaign "Be Unstoppable! Play Safe. Stay Strong", an innovative and engaging text messaging program for young athletes, coaches and parents, designed to raise awareness about concussions and other football injuries. Mehta and Schreiber will be presenting this case study at the conference on Thursday, May 2.

PRSA 2013 Health Academy Conference Preview

April 12, 2013 by Rosanne Mottola
The Public Relations Society of America (PRSA) is heading to Indianapolis, one of the nation’s top cities for the life-sciences profession, for its 2013 Health Academy Conference. The conference will take place May 1-3, at the Omni Severin Hotel.   Held annually, the Health Academy Conference provides public relations and communications professionals with insights on the latest trends, technologies and regulations impacting health care communications. The program focuses on providing practical, actionable advice that can be used to overcome modern health care communications challenges, such as legal and regulatory compliance, measurement and evaluation, and the use of social media.

2012 International Conference: Roy Reid on Outrageous Trust

March 11, 2013 by Rosanne Mottola
This episode, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features an interview from the 2012  PRSA International Conference in San Francisco. Inside PR caught up with Roy Reid, APR, one of the partners of Consensus Communications, at the PRSA International Conference in San Francisco. Roy had just given a presentation on trust – and he went beyond simple trust to describe something he called outrageous trust.

2012 International Conference: Getting to Know Mickey Nall

February 05, 2013 by Rosanne Mottola
This week, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features another interview from the 2012  PRSA International Conference in San Francisco. This episode of Inside PR features the PRSA 2013 Chair and CEO, Mickey Nall. Nall, managing director of Ogilvy, speaks about the Conference and the future of PRSA.

2012 International Conference: Measurement – Shonali Burke Style

November 27, 2012 by Rosanne Mottola
This week, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features another interview from the PRSA International Conference in San Francisco. This interview is with Shonali Burke, VP, Digital and Marketing  at MSL Washington and creator of the Waxing Unlyrical blog. Shonali talks about one of her favorite topics - measurement - and why it’s important to communicators.

2012 International Conference: Gamification with Shel Holtz

November 27, 2012 by Rosanne Mottola
*A version of this post originally appeared on Inside PR and was posted on November 9, 2012.   Martin Waxman, Gini Dietrich and Joseph Thornley present another insightful interview from the PRSA International Conference in San Francisco.   This episode, Inside PR features Joe’s discussion with Shel Holtz on the influence on gamification.

2012 International Conference: Content Marketing Secrets from Lee Odden

November 21, 2012 by Rosanne Mottola
Following up on the last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco.   This episode, Inside PR features Joe’s discussion with Lee Odden about his successful approach to content marketing.

2012 International Conference: The Importance of Participating in Real Life

November 16, 2012 by Rosanne Mottola
It’s fall and, like many of you, Inside PR hits the learning circuit. During this time, PR professionals attend conferences and events, gaining insights from speakers and meeting new people. Inside PR recently attended the PRSA International Conference in San Francisco and will be featuring audio and video interviews over the next few weeks.

2012 International Conference: Preview with Robert Flaherty, APR

September 18, 2012 by Nicole Castro
* This entry was originally published on Inside PR. Inside PR and PRSA present the 2012 International Conference podcast series. Martin Waxman interviewed Conference Co-Chair Robert Flaherty, APR, senior partner, president & CEO of Ketchum. Flaherty offers a sneak peak at what attendees can expect at our 2012 Conference.

PRSA 2012 Silver Anvil Winner - Bounty Paper Towels Showing Love to Schools

September 05, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Procter and Gamble and MSLGroup received a Silver Anvil Award for their campaign, "Bounty Paper Towels Showing Love to Schools". Inside PR's Dietrich interviewed Patricia Hallock from MSLGroup - New York.
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