This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Procter and Gamble and MSLGroup received a Silver Anvil Award for their campaign, "Bounty Paper Towels Showing Love to Schools". Inside PR's Dietrich interviewed Patricia Hallock from MSLGroup - New York.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   JetBlue Airways and MWW Group received a Silver Anvil Award for their campaign, "JetBlue’s Flight Plan for the Future: Connecting with the Cockpit to Preserve the Direct Relationship with Pilots". Inside PR's Dietrich interviewed Jenny Dervin, VP of corporate communications at JetBlue; Victoria Neville, manager, corporate communications at JetBlue; and Phil Walotsky, representing MWW Group - New York.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   MyGoodDeed founders Jay Winuk and David Paine received a Silver Anvil Award for their campaign, "10-Year Anniversary of 9/11: The "I Will" Campaign". Inside PR's Dietrich interviewed Winuk about the success and personal challenges of this campaign.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Nestlé Purina PetCare and Exponent PR received a Silver Anvil Award for their campaign, "Helping Pets Win a Losing Battle". Inside PR's Dietrich interviewed Tom Lindell, managing director at Exponent PR.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   The Minnesota Pork Board and Weber Shandwick received a Silver Anvil Award for their campaign, "Oink Outings: Bringing Moms to the Farm." Inside PR's Dietrich interviewed Judy Bode from the Minnesota Pork Board and JoDee George, leader of Weber Shandwick Farm & Food Advocacy Practice.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   This year the Gateway Center and Edelman received a Silver Anvil Award for their campaign, "Home is Where the GIFT Is." Inside PR's Dietrich interviewed Taryn Solomon, account supervisor, Crisis, Issues Management and Public Affairs at Edelman.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   This year the Allstate Foundation and Fleishman-Hillard received a Silver Anvil Award for their campaign, "The Power of the Purple Purse: Talking About Domestic Violence." Inside PR's Dietrich interviewed Patricia Garza, director, strategic philanthropy at the Allstate Foundation and Christine Heath, managing supervisor at Fleishman-Hillard.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   IBM won big this year, taking home the Best of Silver Anvil Award for their campaign "Centennial Celebration of Service," a year-long, professional skills-based volunteerism initiative that attracted 88 percent of IBM’s 400,000-plus member workforce and supported local community organizations worldwide. Inside PR's Dietrich interviewed Lisa Lanspery, manager of corporate communications at IBM, and Esty Pujadas, partner and director of the Global Technology Practice at Ketchum, about the largest corporate global volunteer initiative.

Inside PR and PRSA present the Silver Anvil podcast series with the 2012 Best of Silver Anvil award winner, IBM, for their ‘Centennial Celebration of Service’ campaign featuring Lisa Lanspery, manager of corporate communications at IBM and Esty Pujadas, partner and director of the Global Technology Practice at Ketchum.

Inside PR and PRSA present the Silver Anvil podcast series. Martin Waxman interviews two Silver Anvil Awards finalists: "Trojan Pulls Back the Sheets on Sexy Tech" and "One Day Without Shoes."   "Trojan Pulls Back the Sheets on Sexy Tech" Adrienne Hayes, general manager of consumer marketing at Edelman in New York, led the team on its campaign for Church and Dwight called "Trojan Pulls Back the Sheets on Sexy Tech."   Focusing their strategy on making the subject matter more approachable, they leveraged ‘adjacency categories’, that is industries that were also known for product breakthroughs. They decided to treat the new Trojan products as cool ‘tech gadgets’ and launch them at the Consumer Electronics Show in Las Vegas. And while some media were red-faced when presented with the story, they quickly understood the tie in.