Category:

Silver Anvil

PRSA 2012 Silver Anvil Winner - Bounty Paper Towels Showing Love to Schools

September 05, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Procter and Gamble and MSLGroup received a Silver Anvil Award for their campaign, "Bounty Paper Towels Showing Love to Schools". Inside PR's Dietrich interviewed Patricia Hallock from MSLGroup - New York.

PRSA 2012 Silver Anvil Winner - Preserving JetBlue’s Flight Plan: Retaining a Direct Relationship with Pilots

September 05, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   JetBlue Airways and MWW Group received a Silver Anvil Award for their campaign, "JetBlue’s Flight Plan for the Future: Connecting with the Cockpit to Preserve the Direct Relationship with Pilots". Inside PR's Dietrich interviewed Jenny Dervin, VP of corporate communications at JetBlue; Victoria Neville, manager, corporate communications at JetBlue; and Phil Walotsky, representing MWW Group - New York.

PRSA 2012 Silver Anvil Winner - 10-Year Anniversary of 9/11: The "I Will" Campaign

September 04, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   MyGoodDeed founders Jay Winuk and David Paine received a Silver Anvil Award for their campaign, "10-Year Anniversary of 9/11: The "I Will" Campaign". Inside PR's Dietrich interviewed Winuk about the success and personal challenges of this campaign.

PRSA 2012 Silver Anvil Winner - Helping Pets Win a Losing Battle

September 04, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Nestlé Purina PetCare and Exponent PR received a Silver Anvil Award for their campaign, "Helping Pets Win a Losing Battle". Inside PR's Dietrich interviewed Tom Lindell, managing director at Exponent PR.

PRSA 2012 Silver Anvil Winner - Oink Outings: Bringing Moms to the Farm

August 02, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   The Minnesota Pork Board and Weber Shandwick received a Silver Anvil Award for their campaign, "Oink Outings: Bringing Moms to the Farm." Inside PR's Dietrich interviewed Judy Bode from the Minnesota Pork Board and JoDee George, leader of Weber Shandwick Farm & Food Advocacy Practice.

PRSA 2012 Silver Anvil Winner - Home is Where the GIFT Is

August 02, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   This year the Gateway Center and Edelman received a Silver Anvil Award for their campaign, "Home is Where the GIFT Is." Inside PR's Dietrich interviewed Taryn Solomon, account supervisor, Crisis, Issues Management and Public Affairs at Edelman.

PRSA 2012 Silver Anvil Winner - The Power of the Purple Purse: Talking About Domestic Violence

August 02, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   This year the Allstate Foundation and Fleishman-Hillard received a Silver Anvil Award for their campaign, "The Power of the Purple Purse: Talking About Domestic Violence." Inside PR's Dietrich interviewed Patricia Garza, director, strategic philanthropy at the Allstate Foundation and Christine Heath, managing supervisor at Fleishman-Hillard.

PRSA 2012 Best of Silver Anvil Winner: "Centennial Celebration of Service"

July 30, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   IBM won big this year, taking home the Best of Silver Anvil Award for their campaign "Centennial Celebration of Service," a year-long, professional skills-based volunteerism initiative that attracted 88 percent of IBM’s 400,000-plus member workforce and supported local community organizations worldwide. Inside PR's Dietrich interviewed Lisa Lanspery, manager of corporate communications at IBM, and Esty Pujadas, partner and director of the Global Technology Practice at Ketchum, about the largest corporate global volunteer initiative.

2012 Best of Silver Anvil Award: IBM's "Centennial Celebration of Service"

June 25, 2012 by Nicole Castro
Inside PR and PRSA present the Silver Anvil podcast series with the 2012 Best of Silver Anvil award winner, IBM, for their ‘Centennial Celebration of Service’ campaign featuring Lisa Lanspery, manager of corporate communications at IBM and Esty Pujadas, partner and director of the Global Technology Practice at Ketchum.

Silver Anvil Awards: Trojan Delivers Sexy Tech and TOMS Goes One Day Without Shoes

June 06, 2012 by Nicole Castro
Inside PR and PRSA present the Silver Anvil podcast series. Martin Waxman interviews two Silver Anvil Awards finalists: "Trojan Pulls Back the Sheets on Sexy Tech" and "One Day Without Shoes."   "Trojan Pulls Back the Sheets on Sexy Tech" Adrienne Hayes, general manager of consumer marketing at Edelman in New York, led the team on its campaign for Church and Dwight called "Trojan Pulls Back the Sheets on Sexy Tech."   Focusing their strategy on making the subject matter more approachable, they leveraged ‘adjacency categories’, that is industries that were also known for product breakthroughs. They decided to treat the new Trojan products as cool ‘tech gadgets’ and launch them at the Consumer Electronics Show in Las Vegas. And while some media were red-faced when presented with the story, they quickly understood the tie in.

Silver Anvil Awards: Honoring Christina-Taylor Green and Humanizing IBM's Watson

May 30, 2012 by Diane Gomez
Inside PR and PRSA present the Silver Anvil podcast series. Martin Waxman interviews two Silver Anvil Awards finalists: “IBM’s Watson Takes on ‘Jeopardy!’ Three Days That Changed the Face of Computing” and “Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground.”   “IBM’s Watson Takes on ‘Jeopardy!’ Three Days That Changed the Face of Computing” Scott Brooks is vice president, marketing and communications, for IBM Research. He talks to us about Watson, the computer-contestant on “Jeopardy” that defeated two of the show’s best players. Watson’s technology is based on the concept of ‘automatic question answering’.  A team of 25 people worked for years to improve the ability of computers to answer questions.  When the communications folks saw the initial results, they realized the public relations potential to build awareness and contacted “Jeopardy!” to see if they might be interested in a man-machine competition.   Getting an early start and narrowly targeting their prelaunch outreach was one of the strategies the communications group used to tell the complex story in long form. About 18 months before the matches, they approached three media influencers: New York Times Magazine to write a feature; PBS TV’s “Nova” to produce a documentary; and author Stephen Baker to write a book. The three had open access to Watson throughout its development.

Silver Anvil Awards: Text4Baby Wins Best of Silver Anvil Award

June 20, 2011 by Diane Gomez
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Stacie Paxton, vice president at Hill & Knowlton, about how Johnson & Johnson teamed with the Healthy Mothers Healthy Babies Coalition, Voxiva, CTIA-The Wireless Foundation and Hill & Knowlton to create “text4baby: Going Mobile With Pregnancy Education.”

Silver Anvil Awards: Smell Like a Man, Man: Old Spice Rides Horse Into History

June 07, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Mike Norton, director of external relations at Procter & Gamble Male Grooming Group, about the “Smell Like a Man, Man” campaign.

Silver Anvil Awards: Love is Not Abuse

June 02, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Anne Glauber, executive vice president at Ruder Finn, and Jane Randel, senior vice president at Liz Claiborne, Inc. (LCI), about the “Love is Not Abuse (LINA)” campaign.  

Silver Anvil Awards: Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight

June 01, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Zinkowski, senior vice president at Hill & Knowlton, and Alan Hall, communications manager at Ford Motor Company, about the “Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight” campaign.

Silver Anvil Awards: Free Silva: Politics, Prison and the Power of PR

May 31, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Bakaly, senior counselor at Edelman, about the “Free Silva: Politics, Prison and the Power of PR” campaign.

Silver Anvil Awards: U by Kotex*: Declaration of Real Talk

May 26, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Diana Littman Paige, executive vice president at Marina Maher Communications, and Jennifer Horowitz, senior vice president at Marina Maher Communications (MMC), about how Marina Maher Communications worked with U by Kotex* to create the “Declaration of Real Talk” campaign.  

Silver Anvil Awards: Snausages Turns Dog Sledding On Its Tail

May 25, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Jennifer Kamienski, vice president at Coyne PR, about “The Snausages Man Sled Race” campaign.

Silver Anvil Awards: Fill it in – Write it in – Lisa Murkowski

May 23, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Mary Deming Barber, APR, PRSA Fellow, and president of The Barber Group, about the Lisa Murkowski for U.S. Senate campaign, “Fill it in – Write it in – Lisa Murkowski.”

Silver Anvil Awards: Meeting the Eye Health Needs of Culturally Diverse Groups

May 18, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Susan English, senior vice president at Euro RSCG Worldwide PR, about reaching a diverse audience with Transitions Optical products.

Silver Anvil Awards: 7-Eleven Unites America With Purple Slurpees

May 17, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Jamey Peters, senior vice president at Ketchum, about the “7-Eleven Unites America With Purple Slurpees” campaign.

Silver Anvil Awards: Expanding the Soy “Health Halo” to Health Professionals

June 11, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Steve Poole from the United Soybean Board, about the “Expanding the Soy ‘Health Halo’ to Health Professionals” campaign.

Silver Anvil Awards: Only in a Woman’s World: Frito-Lay Welcomes Women Back to the Snack Aisle

June 10, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Join us as Deb Radman, APR, PRSA Fellow, speaks with Julie Shumacher Ciardiello, senior vice president and director of Ketchum New York’s Food and Wellness Practice, and Eileen Smith, senior vice president and associate director of Ketchum Global Food and Nutrition Practice, about how Ketchum NY, with KSE and Zocalo Group, developed a comprehensive multimedia campaign that allowed Frito-Lay to win its way back into “women’s hearts and shopping carts.”

Silver Anvil Awards: Bible Across America

June 09, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen as Deb Radman, APR, PRSA Fellow, speaks with Tara Powers, partner and managing director at Lambert, Edwards and Associates, about the “Bible Across America” campaign.

Silver Anvil Awards: Flu-Free Guarantee: AMResorts Makes a Promise

June 08, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Lisa Ross, president and partner at rbb Public Relations, about how AMResorts revived Mexico’s travel and tourism industry with its “Flu-Free Guarantee: AMResorts Makes a Promise” campaign.

Silver Anvil Awards: Building Brand Affinity among Freshly-Minted Business Travelers

June 07, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with John Lee, vice president of global brand marketing at Embassy Suites Hotels, about the “Building Brand Affinity among Freshly-Minted Business Travelers” campaign.

Silver Anvil Awards: Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device

June 07, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, about the “Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device” campaign.

2010 "Best of Silver Anvil Award" Winner: U.S. Air Force

June 04, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Christy Nolta, deputy director for Air Force Public Affairs, about the “A Solemn View: Public Affairs Provides a Window to American Service Members Ultimate Sacrifice” campaign.

Silver Anvil Awards: WWFs Earth Hour 2009—The First Global Vote for the Planet

June 02, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Dan Forman, public relations manager at the World Wildlife Fund, about the "WWF's Earth Hour 2009—The First Global Vote for the Planet" campaign.

Silver Anvil Awards: Murphy-Goode Winery Creates Brand Awareness with Most Recognized Campaign in Wine Industry History

June 01, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Mark Osmun, public relations director at Jackson Family Wines, about the “A Really Goode Job: Murphy-Goode Winery Creates Brand Awareness with Most Recognized Campaign in Wine Industry History” campaign.

Silver Anvil Awards: National Peanut Board Responds to Recall of More Than 3,000 Products

May 28, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Marie Fenn, president and managing director, National Peanut Board, and Mark Dvorak, APR, vice president, GolinHarris International, about how the National Peanut Board responded to a recall of more than 3,000 of its products.

Silver Anvil Awards: Creating a World with More Birthdays

May 26, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with the American Cancer Society’s Amy Swygert, vice president of strategic communications planning and Greg Donaldson, national vice president of corporate communications, about the “Creating a World with More Birthdays” campaign.

Silver Anvil Awards: Make College a Part of Your Future

May 25, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Linda Kohl, associate vice chancellor for public affairs, and Whitney Stewart Harris, executive director of diversity and multiculturalism, at Minnesota State Colleges and Universities, about the “Make College a Part of Your Future” campaign.

Silver Anvil Awards: Home of the Free, Because of the Brave

May 24, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Paula Pedene, public affairs officer at Phoenix VA Health Care System, about the “Home of the Free, Because of the Brave: Salute to Veterans of the Global War on Terror” campaign.

Silver Anvil Awards: Shaving the Way to Conquer Kids’ Cancer

May 24, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Kathleen Ruddy, executive director of the St. Baldrick’s Foundation, and Andrea Moody, senior vice president and partner at Fleishman-Hillard, about the “Shaving the Way to Conquer Kids’ Cancer” campaign.

Silver Anvil Awards: My Games Rocks! Cleveland Wins Bid for 2014 Gay Games

May 23, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, talks with Michael Murphy, SVP, Fleishman-Hillard, and chairman of Fleishman’s Out Front Practice, about the “My Games Rock! Cleveland Wins Bid for 2014 Gay Games” campaign.

Silver Anvil Awards: Fuel for Thought: American Airlines Gets Fuel Smart

May 23, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Sue Gordan, managing director of corporate communications at American Airlines, about the “Fuel for Thought: American Airlines Gets Fuel Smart” campaign.

Northern Illinois University wins Best of PRSA Silver Anvil 2009

June 18, 2009 by Jarrett Cocharo
Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year’s tragic Northern Illinois University campus shooting.

Silver Anvil Finalists Series Features "TAG Experiences the 'Clean Smell' of Success With the Launch of TAG Records" and the Virginia Lottery "SuperTeacher Program"

May 21, 2009 by PRSA
WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Jay Gooch, Procter and Gamble’s associate director of External Relations Deodorants and Personal Cleansing,  about his company’s PRSA Silver Anvil submission, “TAG Experiences the ‘Clean Smell’ of Success with the Launch of TAG Records.” Also, listen in to learn about the Silver Anvil finalist “SuperTeacher Program” with Jill Vaughn, director of communication for the Virginia Lottery.
Back to Top  View Older Posts
Powered by iPR Software
Welcome to PRSA's Voices of Public Relations
Join the public relation conversation and get connected with expert insight from our guest bloggers!
Sign Up for Our RSS