Sparking Brand Movements With Geno Church

November 01, 2010 by Cecilia Hughes
geno-churchPRSA 2010 International Conference presenter, Geno Church, word of mouth inspiration officer, Brains On Fire, speaks with Eric Schwartzman, host of “On the Record…Online,” about igniting movements of brand ambassadors. Church presented a session titled, “The Word-of-Mouth Confessional: Lessons Learned in Creating Brand Movements,” at the PRSA International Conference in Washington, D.C.
 
Drawing from his experiences of creating communities of brand ambassadors, Church discusses customer engagement and the differences between passion conversations and product conversations.
 
At Brains On Fire, Church develops word of mouth, buzz, viral and evangelism strategies for the agency’s clients. Church has helped build word of mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, National Family Partnership, and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).
 
Eric-Schwartzman-75x96“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.
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