With PRSA's 2009 International Conference held in San Diego on the U.S.- Mexico border, there was no better time to address some of the most salient issues related to Mexico and its relationship to U.S. business, NGOs and overnments at all levels. Cultural sensitivity or protocol for public relations practitioners will not be discussed. However, societal trends, potential threats to, and opportunities for, practitioners' organizations will be examined. Also discussed will be public relations related to Mexican-Americans within the United States.

Eric Hill of research company MyMediaInfo, speaks with Maria Reitan of WebmasterRadio.FM about how his company arranges information from all parts of the public relations field in an easily digestible format.

Laura Sturaitis speaks with Maria Reitan of WebmasterRadio.FM about what's new at Business Wire, including how it has reinvented the traditional press release. Suraitis also discusses her Conference presentation on the ROI of the press release.

Kye Strance, director of product management at Vocus, explains to Maria Reitan of WebmasterRadio.FM, the Web-based software program that helps manage daily public relations activity with e-mail solutions and search engine optimized (SEO) press releases. He also discusses how Vocus has an integrated tracking system that monitors your public relations initiative.

Dave Chapman, partner/director at Ketchum West, and Diane McIntyre, senior public relations manager of The Häagen-Dazs Brand, provide an overview to Maria Reitan of WebmasterRadio.FM, on how they solved the Häagen-Dazs revenue slump with the campaign "Häagen-Dazs loves Honey Bees." They also talk about how honey bees products contribute to the ingredient to half of the flavors from Häagen-Dazs.

Rita Tateel, president, The Celebrity Source, speaks with Maria Reitan of WebmasterRadio.FM at the PRSA 2009 International Conference about celebrities as brands and how their endorsements reflect the brands with which they work. She also addresses celebrity/brand parings to increase return on investment.

Jonathan Slater, Ph.D., speaks with Maria Reitan of WebmasterRadio.FM about his PRSA 2009 International Conference presentations, in which he addressed public relations campaigns courses and ethics for students and instructors.

PRSA 2009 Chair-Elect Gary McCormick, APR, Fellow PRSA, reveals to Maria Reitan of WebmasterRadio.FM his thoughts on public relations, the differences between public relations and advertising, and his new position at PRSA.

Following his PRSA 2009 International Conference presentation, keynoter Bob Garfield shares his thoughts with Maria Reitan of WebmasterRadio.FM on how the mass media–mass marketing symbiosis is dead, and how public relations as an industry is better positioned than most.  

Alan Scott, senior vice president and chief marketing officer of Dow Jones, speaks with Maria Reitan of WebmasterRadio.FM about his participation in the "Social Media: Welcoming Employees to the Global Conversation" panel. He also discusses new product offers in the marketplace.