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PRSA International Conference

2012 International Conference: Roy Reid on Outrageous Trust

March 11, 2013 by Rosanne Mottola
This episode, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features an interview from the 2012  PRSA International Conference in San Francisco. Inside PR caught up with Roy Reid, APR, one of the partners of Consensus Communications, at the PRSA International Conference in San Francisco. Roy had just given a presentation on trust – and he went beyond simple trust to describe something he called outrageous trust.

2012 International Conference: Getting to Know Mickey Nall

February 05, 2013 by Rosanne Mottola
This week, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features another interview from the 2012  PRSA International Conference in San Francisco. This episode of Inside PR features the PRSA 2013 Chair and CEO, Mickey Nall. Nall, managing director of Ogilvy, speaks about the Conference and the future of PRSA.

2012 International Conference: Measurement – Shonali Burke Style

November 27, 2012 by Rosanne Mottola
This week, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features another interview from the PRSA International Conference in San Francisco. This interview is with Shonali Burke, VP, Digital and Marketing  at MSL Washington and creator of the Waxing Unlyrical blog. Shonali talks about one of her favorite topics - measurement - and why it’s important to communicators.

2012 International Conference: Gamification with Shel Holtz

November 27, 2012 by Rosanne Mottola
*A version of this post originally appeared on Inside PR and was posted on November 9, 2012.   Martin Waxman, Gini Dietrich and Joseph Thornley present another insightful interview from the PRSA International Conference in San Francisco.   This episode, Inside PR features Joe’s discussion with Shel Holtz on the influence on gamification.

2012 International Conference: Content Marketing Secrets from Lee Odden

November 21, 2012 by Rosanne Mottola
Following up on the last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco.   This episode, Inside PR features Joe’s discussion with Lee Odden about his successful approach to content marketing.

2012 International Conference: The Importance of Participating in Real Life

November 16, 2012 by Rosanne Mottola
It’s fall and, like many of you, Inside PR hits the learning circuit. During this time, PR professionals attend conferences and events, gaining insights from speakers and meeting new people. Inside PR recently attended the PRSA International Conference in San Francisco and will be featuring audio and video interviews over the next few weeks.

2012 International Conference: Preview with Robert Flaherty, APR

September 18, 2012 by Nicole Castro
* This entry was originally published on Inside PR. Inside PR and PRSA present the 2012 International Conference podcast series. Martin Waxman interviewed Conference Co-Chair Robert Flaherty, APR, senior partner, president & CEO of Ketchum. Flaherty offers a sneak peak at what attendees can expect at our 2012 Conference.

PRSA Intl Conference: Meet Gerard Corbett, PRSAs 2012 Chair CEO

January 03, 2012 by Diane Gomez
Gerard Corbett, APR, Fellow PRSA, PRSA 2012 chair & CEO, and CEO of Redphlag, discusses the benefits of membership in a tough economy with host Eric Schwartzman. He also discusses mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of public relations, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agra, and the fallout from the Motrin Mom’s incident.

PRSA Intl Conference: Find Influencers Online

December 27, 2011 by Diane Gomez
One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.   Traackr Founder and CEO Pierre-Loic Assayag talks with host Eric Schwartzman about how his service differs from Klout and other online influence scoring services.
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