Robb Lee Discusses Social Media Outreach for Membership-Based Organizations
December 13, 2010 by Cecilia Hughes
Rob Lee, chief marketing and communications officer at ASAE: The Center for Association Leadership, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing social media outreach for membership-based organizations. At the PRSA 2010 International Conference, Lee presented a session titled, “Getting to What Matters: Connecting With Donors, Members and Supporters During Turbulent Times.”Robb has 15 years of experience in communications, advertising, public relations and branding. He has worked for multiple communications firms, including Ogilvy & Mather and Ruder Finn, and on the corporate side with Marriott International. He has developed, implemented and evaluated campaigns for major brands, such as Mitsubishi Inc., GEICO and AAA.
“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.
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