Eric Schwartzman, host of the "On the Record...Online," sits down with ESPN Associate PR Director Danny Chi to discuss the nitty gritty of media relations at the X Games 17, which were held July 28-31 in Los Angeles. The competition often features new tricks, such as Tony Hawk's 900 in skateboarding, Anthony Napolitan with the first double front flip on a bicycle, Travis Pastrana's double backflip in Freestyle Motocross, Levi Lavallee's double backflip in Freestyle Snocross, and Torstein Horgmo's first landed triple cork in a Snowboard competition.
Internet marketing to women, when done right, makes it easy for them to build communities around passions, and to partner with brands they already use to get paid, says Holly Hamann (@HollyHamann), co-founder of Blogfrog. Online community building is the company’s specialty, with the evidence seen in the 50,000 mom bloggers that now use its platform to reach 6 million women. Marketing to women remains a good idea, as they control 85 percent of household spending, from where the family lives to the cars they drive to the food they eat.
In this keynote, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City, Paul Gillin and Eric Schwartzman talk about how and why B2B social media represents a significant opportunity for public relations practitioners.
How can you identify and target the key influencers in your social media space — the handful who can make a real difference for your brand? At this year's Digital Impact Conference, Heidi Sullivan (@hksully), vice president of Media Research at Cision, showed attendees how to use online tools and social metrics to determine the top influencers in their markets. She revealed best practices for developing relationships with those influencers — and how to leverage those relationships to build social capital for organizations.
Shonali Burke, ABC, principal of Shonali Burke Consulting, took a few minutes to speak with Eric Schwartzman, host of “On the Record…Online,” about public relations measurement. At the PRSA 2010 International Conference, Burke presented a session titled, “Measurement in the ‘Age of Now’: A Common Sense Guide to the Business of PR.”
Rob Lee, chief marketing and communications officer at ASAE: The Center for Association Leadership, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing social media outreach for membership-based organizations. At the PRSA 2010 International Conference, Lee presented a session titled, “Getting to What Matters: Connecting With Donors, Members and Supporters During Turbulent Times.”
Paul Anderson, vice president for communication strategies and public outreach at AARP, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing communication channels at AARP. At the PRSA 2010 International Conference, Anderson participated in a public affairs panel focused on public policy issues stemming from the health care overhaul.
This past February, the U.S. Department of Defense adopted a new policy regarding staff access to social networking. Jack Holt, APR, senior strategist for emerging media at the U.S. Department of Defense, speaks with Eric Schwartzman, host of “On the Record…Online,” about the social media practices in place at the U.S. Department of Defense, and how staff are safely and effectively sharing their stories.
Brooke Worden, APR, vice president in the financial services practice at Weber Shandwick’s Minneapolis office, speaks with Sandra Burrowes, guest host of “On the Record…Online,” about social media crises and introduces FireBell, a tool created by Weber Shandwick. FireBell is an application that enables users to mock tweet, post status updates and respond to conversations using functional replicas of a company’s — and its critics’ — social media properties.
PRSA 2010 International Conference presenter Johna Burke, senior vice president, marketing, BurrellesLuce, speaks with Eric Schwartzman, host of “On the Record…Online,” about the changing media landscape. During the PRSA International Conference in Washington, D.C., Burke presented a session titled, “Everyone’s a Journalist: Beyond the Beat.”
During a career spanning 20 years, Burke has worked as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. She has been in the media monitoring industry for more than seven years working in the print and broadcast monitoring divisions. Prior to joining BurrellesLuce, Burke was director of public and investor relations at U-Haul.
Last June, PRSA presented the Air Force with the “Best of Silver Anvil Award” for its program to facilitate media coverage of flag-draped coffins bearing the remains of U.S. service personnel arriving at Dover Air Force Base.
During the PRSA International Conference in Washington, D.C., Christy Nolta, deputy director, U.S. Air Force Public Affairs, took time to speak with “On the Record…Online,” about the award-winning campaign, ”A Solemn View: Public Affairs Provides a Window to American Service Members’ Ultimate Sacrifice.” She discusses the media relations program the Air Force developed to facilitate coverage that was consistent with the wishes of each family. Nolta also presented a Conference session titled, “The Dignified Transfer of Fallen Heroes: Implementing the New Policy of Transparency.”
PRSA 2010 International Conference presenter, Demetrios Skalkotos, senior vice president, NASDAQ OMX Global Corporate Solutions, speaks with Mark Story, guest host of “On the Record…Online,” and director of new media, U.S. Securities and Exchange Commission, to discuss NASDAQ’s tools, including the Do-It-Yourself (DIY) platform and SocialStream. During the PRSA International Conference in Washington, D.C., Skalkotos presented a session titled “Exceeding Expectations: Help Your Clients Succeed in the Changing Communications Landscape.”
PRSA 2010 International Conference presenter, Geno Church, word of mouth inspiration officer, Brains On Fire, speaks with Eric Schwartzman, host of “On the Record…Online,” about igniting movements of brand ambassadors. Church presented a session titled, “The Word-of-Mouth Confessional: Lessons Learned in Creating Brand Movements,” at the PRSA International Conference in Washington, D.C.
Drawing from his experiences of creating communities of brand ambassadors, Church discusses customer engagement and the differences between passion conversations and product conversations.
Rebecca Lieb, vice president, Econsultancy, speaks with Sally Falkow, guest host of “On the Record…Online,” about search engine optimization (SEO) in public relations. During the PRSA International Conference in Washington, D.C., Lieb presented a session titled, “PR Pros and Social Media: Now What?”
Lieb is vice president of Econsultancy's U.S. operations. An expert in interactive marketing and advertising and a sought-after speaker, she was formerly editorial consultant and contributor to The ClickZ Network after serving as its editor-in-chief for over seven years. Until recently, Lieb taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.
"The value of PR is not equal to the cost of advertising" says David Rockland, partner at Ketchum and chair of the Association for the Measurement and Evaluation of Communication (AMEC) is the featured guest in this special episode of the PR Podcast On the Record...Online produced in association with PRSA.
According to the recently released Barcelona Declaration of Measurement Principles, which are the subject of this podcast, if clients insist on incorporating advertising value into their measurement of public relations, that value should not be called the value of the public relations campaign and should be based on wholesale advertising rates and adjusted for quality.
The principles were voted on and declared at a conference organized by the (AMEC) and the Institute for Public Relations with the support of PRSA, The Global Alliance, IPR Measurement Commission and ICCO...
Balancing social media usage against a bust home/family life, how social media is impacting our intellectual development and a look into the future with author and social media professional Deirdre Breakenridge (@dbreakenridge), president of PSFMarketwyse, recorded live at the 2009 PRSA International Conference in San Diego.
DETAILED SHOW NOTES
A discussion about the business case for public relations, the outcome of the 2009 PRSA Assembly for Delegates and Leadership and delivering value featuring Michael Cherenson (@mcherenson), Chair and CEO of PRSA. He is also Executive Vice President of New Jersey-based Success Communications Group. This interview was recorded at the 2009 PRSA International Conference in San Diego.
DETAILED SHOW NOTES
What it takes to be appointed to the PRSA board of directors, the PRSA College of Fellows and a judge of the PRSA Silver Anvil Awards featuring PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA. He is also Director of Partnership Development at HGTV, Scripps Networks. This interview was recorded at the 2009 PRSA International Conference.
Dealing with false stereotypes, the effect of the illegal drug trade on the Mexican tourism idustry and pitching stories to journalists amidst a climate of corruption with the president of Grupo Public in Mexico City, Marco Herrera at the 2009 PRSA International Conference in San Diego.
DETAILED SHOW NOTES
Booking celebrities for product launches and special event appearances, how to make paid celebrity endorsements authentic and the collision of social media with the culture of celebrity with the president of The Celebrity Source, Rita Tateel at the 2009 PRSA International Conference.
DETAILED SHOW NOTES
Ariel Hyatt, who specializes on indie music PR online PR talks about getting signed to a record deal with social media, how P. Diddy tweets without tarnishing the mystique of his stardom and using social media engagement to motivate fans to promote their music online.
DETAILED SHOW NOTES
Gerald Ostlund, U.S. Army Reserve Social Media Chief Lt. Colonel talks about using social media to empower service members as unofficial spokespersons, using of social media at the Fort Hood shootings and what we can do to show support the U.S. Armed Forces.
DETAILED SHOW NOTES
Caring for wounded warriors with vice president communications Northrop Grumman Information Systems and former acting assistant Secretary of Defense for public affairs Robert Hastings, who presentes a case study about Wounded Warrior Care: Practical Applications in Strategic Communications.
DETAILED SHOW NOTES
Todd Buchholz, former White House economic policy advisor, speaks with Eric Schwartzman of "On the Record...Online" about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number-crunching truth in the digital age.
"On the Record…Online" returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be held in San Diego, Oct. 7-10, 2009. Eric Schwartzman will be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego. For more information about this year's Conference, visit the PRSA 2009 International Conference Web site. To register for the Conference, visit the registration page of the Conference Web site.
Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net.
Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category.
Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1.
Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit.
Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997. Before that, he served as a vice president of Edelman Public Relations Worldwide. He began his career as a business news reporter and columnist for the San Francisco Chronicle and the San Jose Mercury News.
Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit.
Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month
Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ] on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.
Detroit Lions Spokesman Tim Pendell goes On the Record...Online at the 2008 PRSA International Conference about Sports PR and Marketing. Detroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR. Pendell talks about being the hardest working man in sports PR and marketing.
Former Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding the 2007 California wildfires, about dealing with the fallout of bad PR, and about overcoming negative bias with both the media and public. Pat Philbin is the Senior Vice President at PIER Systems and the President of Strategic Communication Solutions, LLC. He has an extensive PR background with a focus on Government Relations that includes work with FEMA and the USProtect Corporation.
Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record...Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America’s connections with the world . Lou Capozzi manages Publicis Public Relations and Corporate Communications Group's public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world.
Ethics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record...Online with Eric Schwartzman, in a preview of his session on "ethical dilemmas" at the PRSA International Conference Oct 25-28th in Detroit, MI.
Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.