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PRSA 2010 International Conference - Powering PRogress

Sip and Savor: Susan Neely Discusses Communication Strategy in the Beverage Industry

September 30, 2010 by Cecilia Hughes
Susan Neely, president and CEO, American Beverage Association, speaks with Eric Schwartzman, host of “On the Record…Online,” about the communication strategies and advocacy efforts in the beverage industry. Neely will participate in the public affairs panel titled, “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

Life and Work: Cheryl Procter-Rogers Talks Balance

September 28, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter, Cheryl Procter-Rogers, APR, Fellow PRSA, vice president for public relations and communications, DePaul University, and past PRSA president, speaks with Eric Schwartzman, host of “On the Record…Online,” about work-life balance. Procter-Rogers will be presenting a session titled, “A Winning Approach to Advocacy Campaigns,” at the PRSA International Conference in Washington, D.C., on Oct. 19.

Dave Fletcher Discusses the Social Media Strategies Behind “Flight of the Conchords”

September 24, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter Dave Fletcher, founder and executive creative director, theMechanism, speaks with Eric Schwartzman, host of “On the Record…Online,” about the stellar social media strategies behind HBO’s “Flight of the Conchords.” Listeners will gain access to the various tools and applications behind the success of the talented duo’s popular website and will learn tips on building a seamless and highly interactive website. Fletcher will present a session titled, “Compelling Social Media Strategies: Soaring With Flight of the Conchords,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

Michael Smart, of Brigham Young University, Shares the New Rules of Media Relations

September 23, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter Michael Smart, national news director, Brigham Young University, speaks with Eric Schwartzman, host of “On the Record…Online,” about the new rules of media relations, and shares tips on increasing the effectiveness of pitching reporters. Smart will present a session titled, “The New Rules of Media Relations: Pitch Overworked Journalists and PR-Averse Bloggers, and Come Out Unscathed,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

Eliot Brenner, Director of Public Affairs, Nuclear Regulatory Commission, Discusses the Public Affairs Challenges Facing the Nuclear Power Industry

September 21, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter, Eliot Brenner, director of public affairs, Nuclear Regulatory Commission, speaks with Eric Schwartzman, host of “On the Record…Online” about Web 2.0 for power plants, social media for government regulators and the potential compliance issues surrounding the use of new media by energy companies. Brenner will present a session titled, “How to Build Trust in a Nuclear Environment” at the PRSA International Conference in Washington, D.C., on Oct. 18.

International Conference Keynoter Jim VandeHei of POLITICO Discusses Grassroots Marketing and the Power of Social Media

September 17, 2010 by Cecilia Hughes
Jim VandeHei, executive editor and co-founder of POLITICO, talks with Eric Schwartzman, host of “On the Record…Online,” about the future of grassroots diplomacy and the growth of emerging communications channels like social and mobile for news consumption. He also discusses how POLITICO integrates the old media values of fairness and accuracy with the speed and immediacy of new technologies. VandeHei is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C.   In early 2007, VandeHei, along with John F. Harris and Allbritton Communications, launched the nonpartisan political journalism organization, POLITICO, and quickly established it as one of the leading new media companies in the nation. Drawing on 15 years of experience in Washington, D.C., journalism, he helps direct POLITICO’s editorial content and oversees its business strategy.

International Conference Keynoter Charlene Li Discusses Social Media Strategy

September 15, 2010 by Cecilia Hughes
Charlene Li, author and founder of Altimeter Group, speaks with Eric Schwartzman, host of “On the Record…Online.” A keynote speaker for PRSA’s 2010 International Conference, Li discusses the challenges of selling social media strategy, and shares tips on using social media engagement as business leaders.   In her new book, “Open Leadership: How Social Technology Can Transform the Way You Lead,” Li addresses the challenges facing leaders of the modern organization as a result of the dramatic adoption and impact of social technologies on customer, partner and employee relationships. She also is co-author of the business best-seller, “Groundswell: Winning in a World Transformed by Social Technologies,” which reveals how readers can use to their advantage the force created by customers who are connecting in the social media arena.

International Conference Keynoter Jeffrey Hayzlett Discusses Kodak’s Marketing Strategies During the Recession

September 13, 2010 by Cecilia Hughes
Jeffrey Hayzlett, digital thought leader and author, speaks with Eric Schwartzman, host of “On the Record…Online.” Hayzlett is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C. In this interview, he uses Kodak to illustrate how companies are revisiting their marketing strategies for a recession economy, and discusses how businesses are adapting in the digital world. He also talks about the future of mobile marketing, and the importance of maintaining personal relationships with customers.

The Benefits Behind Flipbook Technology

August 03, 2010 by Cecilia Hughes
In previous years, PRSA mailed brochures inviting members to our annual International Conference. This year, we chose to take a more interactive and sustainable approach by launching our brochure in the form of an online flipbook. For the first time ever, members can use the user-friendly tool as they prepare for the PRSA 2010 International Conference.   In her interview with PRSA’s Cecilia Hughes, Jessica Aslanian, director of sales and marketing at BlueToad, Inc., takes a few minutes to discuss the benefits behind the flipbook technology.
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