Rebecca Lieb, vice president, Econsultancy, speaks with Sally Falkow, guest host of “On the Record…Online,” about search engine optimization (SEO) in public relations. During the PRSA International Conference in Washington, D.C., Lieb presented a session titled, “PR Pros and Social Media: Now What?”
Lieb is vice president of Econsultancy's U.S. operations. An expert in interactive marketing and advertising and a sought-after speaker, she was formerly editorial consultant and contributor to The ClickZ Network after serving as its editor-in-chief for over seven years. Until recently, Lieb taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.
Her bestselling book, “The Truth About Search Engine Optimization,” was recently published by FT Press and remains a top-10 title in several Internet marketing categories.