The Public Relations Society of America (PRSA) is heading to Indianapolis, one of the nation’s top cities for the life-sciences profession, for its 2013 Health Academy Conference. The conference will take place May 1-3, at the Omni Severin Hotel.
One of the sessions at the upcoming conference will focus on mobile technology and health care. In this conversation, Ellen Beth Levitt, senior communications specialist at Johns Hopkins Medicine speaks with the co-founders of Healthy TXT, Chief Medical Advisor Dr. Vishal Mehta and Managing Partner Sharon Schreiber, about their successful mobile health campaign "Be Unstoppable! Play Safe. Stay Strong", an innovative and engaging text messaging program for young athletes, coaches and parents, designed to raise awareness about concussions and other football injuries. Mehta and Schreiber will be presenting this case study at the conference on Thursday, May 2.