Charlene Li, author and founder of Altimeter Group, speaks with Eric Schwartzman, host of “On the Record…Online.” A keynote speaker for PRSA’s 2010 International Conference, Li discusses the challenges of selling social media strategy, and shares tips on using social media engagement as business leaders.   In her new book, “Open Leadership: How Social Technology Can Transform the Way You Lead,” Li addresses the challenges facing leaders of the modern organization as a result of the dramatic adoption and impact of social technologies on customer, partner and employee relationships. She also is co-author of the business best-seller, “Groundswell: Winning in a World Transformed by Social Technologies,” which reveals how readers can use to their advantage the force created by customers who are connecting in the social media arena.

Jeffrey Hayzlett, digital thought leader and author, speaks with Eric Schwartzman, host of “On the Record…Online.” Hayzlett is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C. In this interview, he uses Kodak to illustrate how companies are revisiting their marketing strategies for a recession economy, and discusses how businesses are adapting in the digital world. He also talks about the future of mobile marketing, and the importance of maintaining personal relationships with customers.

In previous years, PRSA mailed brochures inviting members to our annual International Conference. This year, we chose to take a more interactive and sustainable approach by launching our brochure in the form of an online flipbook. For the first time ever, members can use the user-friendly tool as they prepare for the PRSA 2010 International Conference.   In her interview with PRSA’s Cecilia Hughes, Jessica Aslanian, director of sales and marketing at BlueToad, Inc., takes a few minutes to discuss the benefits behind the flipbook technology.

"The value of PR is not equal to the cost of advertising" says David Rockland, partner at Ketchum and chair of the Association for the Measurement and Evaluation of Communication (AMEC) is the featured guest in this special episode of the PR Podcast On the Record...Online produced in association with PRSA.   According to the recently released Barcelona Declaration of Measurement Principles, which are the subject of this podcast, if clients insist on incorporating advertising value into their measurement of public relations, that value should not be called the value of the public relations campaign and should be based on wholesale advertising rates and adjusted for quality.   The principles were voted on and declared at a conference organized by the (AMEC) and the Institute for Public Relations with the support of PRSA, The Global Alliance, IPR Measurement Commission and ICCO...

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Steve Poole from the United Soybean Board, about the “Expanding the Soy ‘Health Halo’ to Health Professionals” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Join us as Deb Radman, APR, PRSA Fellow, speaks with Julie Shumacher Ciardiello, senior vice president and director of Ketchum New York’s Food and Wellness Practice, and Eileen Smith, senior vice president and associate director of Ketchum Global Food and Nutrition Practice, about how Ketchum NY, with KSE and Zocalo Group, developed a comprehensive multimedia campaign that allowed Frito-Lay to win its way back into “women’s hearts and shopping carts.”

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen as Deb Radman, APR, PRSA Fellow, speaks with Tara Powers, partner and managing director at Lambert, Edwards and Associates, about the “Bible Across America” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Lisa Ross, president and partner at rbb Public Relations, about how AMResorts revived Mexico’s travel and tourism industry with its “Flu-Free Guarantee: AMResorts Makes a Promise” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with John Lee, vice president of global brand marketing at Embassy Suites Hotels, about the “Building Brand Affinity among Freshly-Minted Business Travelers” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, about the “Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device” campaign.