International Conference Keynoter Charlene Li Discusses Social Media Strategy

September 15, 2010 by Cecilia Hughes
Charlene-Li-WebCharlene Li, author and founder of Altimeter Group, speaks with Eric Schwartzman, host of “On the Record…Online.” A keynote speaker for PRSA’s 2010 International Conference, Li discusses the challenges of selling social media strategy, and shares tips on using social media engagement as business leaders.
 
In her new book, “Open Leadership: How Social Technology Can Transform the Way You Lead,” Li addresses the challenges facing leaders of the modern organization as a result of the dramatic adoption and impact of social technologies on customer, partner and employee relationships. She also is co-author of the business best-seller, “Groundswell: Winning in a World Transformed by Social Technologies,” which reveals how readers can use to their advantage the force created by customers who are connecting in the social media arena.
 
Li is a much-sought-after public speaker who has presented frequently at top technology conferences and is one of the most frequently quoted industry analysts, appearing on “60 Minutes,” “The NewsHour With Jim Lehrer,” ABC News, CNN and CNBC. She also has been quoted in The Wall Street Journal, The New York Times, USA Today, Reuters and The Associated Press.  
 
Eric-Schwartzman-75x96“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.
 
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