Charlene Li, author and founder of Altimeter Group, speaks with Eric Schwartzman, host of “On the Record…Online.” A keynote speaker for PRSA’s 2010 International Conference, Li discusses the challenges of selling social media strategy, and shares tips on using social media engagement as business leaders.
In her new book, “Open Leadership: How Social Technology Can Transform the Way You Lead,” Li addresses the challenges facing leaders of the modern organization as a result of the dramatic adoption and impact of social technologies on customer, partner and employee relationships. She also is co-author of the business best-seller, “Groundswell: Winning in a World Transformed by Social Technologies,” which reveals how readers can use to their advantage the force created by customers who are connecting in the social media arena.
Li is a much-sought-after public speaker who has presented frequently at top technology conferences and is one of the most frequently quoted industry analysts, appearing on “60 Minutes,” “The NewsHour With Jim Lehrer,” ABC News, CNN and CNBC. She also has been quoted in The Wall Street Journal, The New York Times, USA Today, Reuters and The Associated Press.