Jeffrey Hayzlett, digital thought leader and author, speaks with Eric Schwartzman, host of “On the Record…Online.” Hayzlett is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C. In this interview, he uses Kodak to illustrate how companies are revisiting their marketing strategies for a recession economy, and discusses how businesses are adapting in the digital world. He also talks about the future of mobile marketing, and the importance of maintaining personal relationships with customers.
Hailed a "Celebrity CMO" by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Hayzlett is widely recognized as one of the most influential marketers of our time. With his highly anticipated debut book, “The Mirror Test: Is Your Business Really Breathing?,” Hayzlett holds a mirror up to the face of your operation — first to see if your company is alive, then to see how it can grow and benefit from change.