International Conference Keynoter Jeffrey Hayzlett Discusses Kodak’s Marketing Strategies During the Recession
September 13, 2010 by Cecilia Hughes
Jeffrey Hayzlett, digital thought leader and author, speaks with Eric Schwartzman, host of “On the Record…Online.” Hayzlett is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C. In this interview, he uses Kodak to illustrate how companies are revisiting their marketing strategies for a recession economy, and discusses how businesses are adapting in the digital world. He also talks about the future of mobile marketing, and the importance of maintaining personal relationships with customers.Hailed a "Celebrity CMO" by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Hayzlett is widely recognized as one of the most influential marketers of our time. With his highly anticipated debut book, “The Mirror Test: Is Your Business Really Breathing?,” Hayzlett holds a mirror up to the face of your operation — first to see if your company is alive, then to see how it can grow and benefit from change.
“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.
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