In previous years, PRSA mailed brochures inviting members to our annual International Conference. This year, we chose to take a more interactive and sustainable approach by launching our brochure in the form of an online flipbook. For the first time ever, members can use the user-friendly tool as they prepare for the PRSA 2010 International Conference.
In her interview with PRSA’s Cecilia Hughes, Jessica Aslanian, director of sales and marketing at BlueToad, Inc., takes a few minutes to discuss the benefits behind the flipbook technology.
BlueToad, Inc. is one of the largest digital edition providers. In her current role, Aslanian has spearheaded the growth of BlueToad’s share of iPhone and iPad apps to nearly 100 apps since product launch in April. Previously, Aslanian has held sales leadership roles for 15 years at the Walt Disney Corporation and Hilton Worldwide. She has been a member of Meeting Planners International (MPI) and has held technology roles within Hilton Worldwide and Newmarket International.