Paul Vogelzang, producer, MommyCast?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ?   There is a great opportunity to use social media for health care, as conventional outlets are shrinking or not as efficient, or have great cost associated with them. Social media is vastly superior to anything else, but has limitations too. This session will focus on demystifying the use of social media, as well as the tools used today, such as Twitter, Facebook and MySpace, and how they’re all being used both proactively and reactively in health care communications. Discover how to reap the rewards and size up the possibilities from a “first hand” expert.  

This presentation will help health care public relations professionals know what social media options are available and how to participate in the conversations — while adhering to industry rules and regulations. Based upon industry and proprietary research as well as practical experiences, this presentation also offers practical tips and best practices for PR professionals to participate with social media. Paul Griffiths,?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" ?CEO, MedTouch?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ? Dmitriy Kruglyak, CEO, Trusted.MD Marjorie Martin, senior vice president and general manager, Everyday Health, CarePages