This presentation will help health care public relations professionals know what social media options are available and how to participate in the conversations — while adhering to industry rules and regulations. Based upon industry and proprietary research as well as practical experiences, this presentation also offers practical tips and best practices for PR professionals to participate with social media.
You will learn:
·The trends impacting health care and technology and how that relates to public relations and government regulations.
·How to take advantage of the types of conversations consumers are having online.
·How to join the online conversations, while staying within regulatory guidelines.