There is a great opportunity to use social media for health care, as conventional outlets are shrinking or not as efficient, or have great cost associated with them. Social media is vastly superior to anything else, but has limitations too. This session will focus on demystifying the use of social media, as well as the tools used today, such as Twitter, Facebook and MySpace, and how they’re all being used both proactively and reactively in health care communications. Discover how to reap the rewards and size up the possibilities from a “first hand” expert.
Lots of examples: what’s worked and what hasn’t.
About iPhone development and why this platform will win.
How you can use social media to meet your business needs.
The most important social media term for health care communicators today.