John Wall and Christopher Penn discuss “Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts” at the 2009 PRSA Digital Impact Conference

WebmasterRadio.FM's roving reporter John Cass, director of marketing for ideaLaunch, and author of “Strategies & Tools for Corporate Blogging,” interviews John Wall and Christopher Penn, who discuss their presentation "Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts.”