PRSA 2013 Health Academy Conference Preview with Founders of Healthy TXT

April 18, 2013 by Rosanne Mottola
The Public Relations Society of America (PRSA) is heading to Indianapolis, one of the nation’s top cities for the life-sciences profession, for its 2013 Health Academy Conference. The conference will take place May 1-3, at the Omni Severin Hotel.   One of the sessions at the upcoming conference will focus on mobile technology and health care. In this conversation, Ellen Beth Levitt, senior communications specialist at Johns Hopkins Medicine speaks with the co-founders of Healthy TXT, Chief Medical Advisor Dr. Vishal Mehta and Managing Partner Sharon Schreiber, about their successful mobile health campaign "Be Unstoppable! Play Safe. Stay Strong", an innovative and engaging text messaging program for young athletes, coaches and parents, designed to raise awareness about concussions and other football injuries. Mehta and Schreiber will be presenting this case study at the conference on Thursday, May 2.

PRSA 2013 Health Academy Conference Preview

April 12, 2013 by Rosanne Mottola
The Public Relations Society of America (PRSA) is heading to Indianapolis, one of the nation’s top cities for the life-sciences profession, for its 2013 Health Academy Conference. The conference will take place May 1-3, at the Omni Severin Hotel.   Held annually, the Health Academy Conference provides public relations and communications professionals with insights on the latest trends, technologies and regulations impacting health care communications. The program focuses on providing practical, actionable advice that can be used to overcome modern health care communications challenges, such as legal and regulatory compliance, measurement and evaluation, and the use of social media.

2012 International Conference: Roy Reid on Outrageous Trust

March 11, 2013 by Rosanne Mottola
This episode, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features an interview from the 2012  PRSA International Conference in San Francisco. Inside PR caught up with Roy Reid, APR, one of the partners of Consensus Communications, at the PRSA International Conference in San Francisco. Roy had just given a presentation on trust – and he went beyond simple trust to describe something he called outrageous trust.

2012 International Conference: Getting to Know Mickey Nall

February 05, 2013 by Rosanne Mottola
This week, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features another interview from the 2012  PRSA International Conference in San Francisco. This episode of Inside PR features the PRSA 2013 Chair and CEO, Mickey Nall. Nall, managing director of Ogilvy, speaks about the Conference and the future of PRSA.

2012 International Conference: Measurement – Shonali Burke Style

November 27, 2012 by Rosanne Mottola
This week, Inside PR (hosted by Martin Waxman, Gini Dietrich and Joseph Thornley) features another interview from the PRSA International Conference in San Francisco. This interview is with Shonali Burke, VP, Digital and Marketing  at MSL Washington and creator of the Waxing Unlyrical blog. Shonali talks about one of her favorite topics - measurement - and why it’s important to communicators.

2012 International Conference: Gamification with Shel Holtz

November 27, 2012 by Rosanne Mottola
*A version of this post originally appeared on Inside PR and was posted on November 9, 2012.   Martin Waxman, Gini Dietrich and Joseph Thornley present another insightful interview from the PRSA International Conference in San Francisco.   This episode, Inside PR features Joe’s discussion with Shel Holtz on the influence on gamification.

2012 International Conference: Content Marketing Secrets from Lee Odden

November 21, 2012 by Rosanne Mottola
Following up on the last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco.   This episode, Inside PR features Joe’s discussion with Lee Odden about his successful approach to content marketing.

2012 International Conference: The Importance of Participating in Real Life

November 16, 2012 by Rosanne Mottola
It’s fall and, like many of you, Inside PR hits the learning circuit. During this time, PR professionals attend conferences and events, gaining insights from speakers and meeting new people. Inside PR recently attended the PRSA International Conference in San Francisco and will be featuring audio and video interviews over the next few weeks.

2012 International Conference: Preview with Robert Flaherty, APR

September 18, 2012 by Nicole Castro
* This entry was originally published on Inside PR. Inside PR and PRSA present the 2012 International Conference podcast series. Martin Waxman interviewed Conference Co-Chair Robert Flaherty, APR, senior partner, president & CEO of Ketchum. Flaherty offers a sneak peak at what attendees can expect at our 2012 Conference.

PRSA 2012 Silver Anvil Winner - Bounty Paper Towels Showing Love to Schools

September 05, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Procter and Gamble and MSLGroup received a Silver Anvil Award for their campaign, "Bounty Paper Towels Showing Love to Schools". Inside PR's Dietrich interviewed Patricia Hallock from MSLGroup - New York.

PRSA 2012 Silver Anvil Winner - Preserving JetBlue’s Flight Plan: Retaining a Direct Relationship with Pilots

September 05, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   JetBlue Airways and MWW Group received a Silver Anvil Award for their campaign, "JetBlue’s Flight Plan for the Future: Connecting with the Cockpit to Preserve the Direct Relationship with Pilots". Inside PR's Dietrich interviewed Jenny Dervin, VP of corporate communications at JetBlue; Victoria Neville, manager, corporate communications at JetBlue; and Phil Walotsky, representing MWW Group - New York.

PRSA 2012 Silver Anvil Winner - 10-Year Anniversary of 9/11: The "I Will" Campaign

September 04, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   MyGoodDeed founders Jay Winuk and David Paine received a Silver Anvil Award for their campaign, "10-Year Anniversary of 9/11: The "I Will" Campaign". Inside PR's Dietrich interviewed Winuk about the success and personal challenges of this campaign.

PRSA 2012 Silver Anvil Winner - Helping Pets Win a Losing Battle

September 04, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Nestlé Purina PetCare and Exponent PR received a Silver Anvil Award for their campaign, "Helping Pets Win a Losing Battle". Inside PR's Dietrich interviewed Tom Lindell, managing director at Exponent PR.

2012 International Conference: Preview with June Cotte, Ph.D.

August 27, 2012 by Nicole Castro
Inside PR and PRSA present the PRSA 2012 International Conference series. This week, Martin Waxman, APR interviews International Conference keynote speaker June Cotte, Ph.D, associate professor at the Richard Ivey School of Business in London, Ontario and the school’s George and Mary Turnbull Fellow.   Cotte studies consumer behavioral and purchase attitudes, also the subject of her presentation, 'When Will Consumers Pay to Be Good.' Cotte and her colleagues conduct research on socially conscious consumption including recent experiments where consumers are exposed to certain purchase conditions and then asked to respond in order to determine how and why people behave the way they do and when they’ll pay more for ethically produced products.

PRSA 2012 Silver Anvil Winner - Oink Outings: Bringing Moms to the Farm

August 02, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   The Minnesota Pork Board and Weber Shandwick received a Silver Anvil Award for their campaign, "Oink Outings: Bringing Moms to the Farm." Inside PR's Dietrich interviewed Judy Bode from the Minnesota Pork Board and JoDee George, leader of Weber Shandwick Farm & Food Advocacy Practice.

PRSA 2012 Silver Anvil Winner - Home is Where the GIFT Is

August 02, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   This year the Gateway Center and Edelman received a Silver Anvil Award for their campaign, "Home is Where the GIFT Is." Inside PR's Dietrich interviewed Taryn Solomon, account supervisor, Crisis, Issues Management and Public Affairs at Edelman.

PRSA 2012 Silver Anvil Winner - The Power of the Purple Purse: Talking About Domestic Violence

August 02, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   This year the Allstate Foundation and Fleishman-Hillard received a Silver Anvil Award for their campaign, "The Power of the Purple Purse: Talking About Domestic Violence." Inside PR's Dietrich interviewed Patricia Garza, director, strategic philanthropy at the Allstate Foundation and Christine Heath, managing supervisor at Fleishman-Hillard.

PRSA 2012 Best of Silver Anvil Winner: "Centennial Celebration of Service"

July 30, 2012 by Nicole Castro
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   IBM won big this year, taking home the Best of Silver Anvil Award for their campaign "Centennial Celebration of Service," a year-long, professional skills-based volunteerism initiative that attracted 88 percent of IBM’s 400,000-plus member workforce and supported local community organizations worldwide. Inside PR's Dietrich interviewed Lisa Lanspery, manager of corporate communications at IBM, and Esty Pujadas, partner and director of the Global Technology Practice at Ketchum, about the largest corporate global volunteer initiative.

2012 Best of Silver Anvil Award: IBM's "Centennial Celebration of Service"

June 25, 2012 by Nicole Castro
Inside PR and PRSA present the Silver Anvil podcast series with the 2012 Best of Silver Anvil award winner, IBM, for their ‘Centennial Celebration of Service’ campaign featuring Lisa Lanspery, manager of corporate communications at IBM and Esty Pujadas, partner and director of the Global Technology Practice at Ketchum.

Silver Anvil Awards: Trojan Delivers Sexy Tech and TOMS Goes One Day Without Shoes

June 06, 2012 by Nicole Castro
Inside PR and PRSA present the Silver Anvil podcast series. Martin Waxman interviews two Silver Anvil Awards finalists: "Trojan Pulls Back the Sheets on Sexy Tech" and "One Day Without Shoes."   "Trojan Pulls Back the Sheets on Sexy Tech" Adrienne Hayes, general manager of consumer marketing at Edelman in New York, led the team on its campaign for Church and Dwight called "Trojan Pulls Back the Sheets on Sexy Tech."   Focusing their strategy on making the subject matter more approachable, they leveraged ‘adjacency categories’, that is industries that were also known for product breakthroughs. They decided to treat the new Trojan products as cool ‘tech gadgets’ and launch them at the Consumer Electronics Show in Las Vegas. And while some media were red-faced when presented with the story, they quickly understood the tie in.

Silver Anvil Awards: Honoring Christina-Taylor Green and Humanizing IBM's Watson

May 30, 2012 by Diane Gomez
Inside PR and PRSA present the Silver Anvil podcast series. Martin Waxman interviews two Silver Anvil Awards finalists: “IBM’s Watson Takes on ‘Jeopardy!’ Three Days That Changed the Face of Computing” and “Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground.”   “IBM’s Watson Takes on ‘Jeopardy!’ Three Days That Changed the Face of Computing” Scott Brooks is vice president, marketing and communications, for IBM Research. He talks to us about Watson, the computer-contestant on “Jeopardy” that defeated two of the show’s best players. Watson’s technology is based on the concept of ‘automatic question answering’.  A team of 25 people worked for years to improve the ability of computers to answer questions.  When the communications folks saw the initial results, they realized the public relations potential to build awareness and contacted “Jeopardy!” to see if they might be interested in a man-machine competition.   Getting an early start and narrowly targeting their prelaunch outreach was one of the strategies the communications group used to tell the complex story in long form. About 18 months before the matches, they approached three media influencers: New York Times Magazine to write a feature; PBS TV’s “Nova” to produce a documentary; and author Stephen Baker to write a book. The three had open access to Watson throughout its development.

Digital Impact Conference: Recap With Lee Odden on SEO

May 21, 2012 by Nicole Castro
This year at The PRSA Digital Impact Conference in New York, Martin Waxman of Inside PR caught up with Lee Odden, CEO of TopRank and the author of new book, "Optimize".   Odden has been talking to public relations professionals for a long time about how to diversify not only their thinking, but also their skill sets. He described how, many years ago, when he would talk about search engine optimization (SEO) at public relations conferences, everyone would look at him with blank stares. He said this past year was the first time that conference attendees were jumping out of their seats to ask questions about how to incorporate SEO into their content and storytelling.   In his new book "Optimize," Odden discusses how to approach reaching particular audiences by thinking about what they care about, their pain points, and their goals. This forms an editorial approach that ties together marketing and public relations.   Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

Digital Impact Conference: Recap With Richard Binhammer on Social Business

May 21, 2012 by Nicole Castro
Martin Waxman, Gini Dietrich and Joe Thornley of Inside PR speak with Richard Binhammer at Dell about social business, moving forward and the roll of public relations firms.   As an early pioneer of social media, Binhammer was at Dell six years ago when Dell first came alive to social media. Today he is a director of Dell social media campaigns. Binhammer was the second keynote at The PRSA Digital Impact Conference. Thornley caught up with Binhammer just before he went on stage to discuss social business and the role of public relations firms in corporate social media accounts.   Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

Digital Impact Conference: Recap With Matthias Lufkens on Davos and Social Media

May 21, 2012 by Nicole Castro
Martin Waxman and Joe Thornley of Inside PR talk with keynote speaker Matthias Lufkens, former social media director for the World Economic Forum in Davos, who tells us about the organization’s use of social media. We caught up with him at The PRSA Digital Impact, where he was one of the keynote presenters. Over the next few week’s we’ll be sharing more interviews from the conference.   Lufkens has several takeaways from his presentation: The number of visitors to your own website is less and less important; organizations now have to be everywhere, on all the social sites. Start by sharing riveting content. Being active in social media means ceding control and letting people comment and share your content. Create communities and then engage and lead them. Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

Digital Impact Conference: Recap With Martin Waxman

May 21, 2012 by Nicole Castro
Martin Waxman and Joe Thornley join Inside PR from The PRSA Digital Impact Conference in New York City and pull Gini Dietrich in via Skype as she had just returned from Norway the day before and couldn’t make the trip to the Big Apple. Waxman and Thornley give an overview of the first day of the conference.   Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

College of Fellows 101: Preparing to Apply

February 21, 2012 by Heather Ritchey
The PRSA College of Fellows recognizes public relations professionals with more than 20 years of experience who have left a legacy of excellence in the profession. With 450 members, the College of Fellows represents professionals who are committed to giving back to PRSA by offering its expertise and guidance to PRSA leaders, Society members and the profession through mentoring, education and volunteerism.   To join the College of Fellows, applicants must have 20-plus years of experience and be Accredited in Public Relations (APR). Hosts Mary Graybill and Nancy Wood discuss the application process, provide suggestions for submitting a stronger application, offer information about the GoodFellows program and how experienced Fellows can coach you through the process, and answer questions to give you a better understanding of what it means to be a Fellow.   Mary Graybill, APR, Fellow PRSA, is a principal at Graybill Communications. Nancy Wood, APR, Fellow PRSA, is principal at Communications Consultants.

PRSA Intl Conference: Meet Gerard Corbett, PRSAs 2012 Chair CEO

January 03, 2012 by Diane Gomez
Gerard Corbett, APR, Fellow PRSA, PRSA 2012 chair & CEO, and CEO of Redphlag, discusses the benefits of membership in a tough economy with host Eric Schwartzman. He also discusses mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of public relations, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agra, and the fallout from the Motrin Mom’s incident.

PRSA Intl Conference: Find Influencers Online

December 27, 2011 by Diane Gomez
One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.   Traackr Founder and CEO Pierre-Loic Assayag talks with host Eric Schwartzman about how his service differs from Klout and other online influence scoring services.

Ethics Month Webinar: Social Media Ethics — Letting the PRSA Code of Ethics Guide Your Behavior

October 03, 2011 by Keith Trivitt
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.

ESPN Associate PR Director Danny Chi Talks Shop at the X Games

August 05, 2011 by PRSA
Eric Schwartzman, host of the  "On the Record...Online," sits down with ESPN Associate PR Director Danny Chi to discuss the nitty gritty of media relations at the X Games 17, which were held July 28-31 in Los Angeles. The competition often features new tricks, such as Tony Hawk's 900 in skateboarding, Anthony Napolitan with the first double front flip on a bicycle, Travis Pastrana's double backflip in Freestyle Motocross, Levi Lavallee's double backflip in Freestyle Snocross, and Torstein Horgmo's first landed triple cork in a Snowboard competition.

Digital Impact Conference: Holly Hamann Discusses Blogger Relations

June 22, 2011 by Diane Gomez
Internet marketing to women, when done right, makes it easy for them to build communities around passions, and to partner with brands they already use to get paid, says Holly Hamann (@HollyHamann), co-founder of Blogfrog. Online community building is the company’s specialty, with the evidence seen in the 50,000 mom bloggers that now use its platform to reach 6 million women. Marketing to women remains a good idea, as they control 85 percent of household spending, from where the family lives to the cars they drive to the food they eat.

Digital Impact Conference: B2B Social Media Keynote by Paul Gillin and Eric Schwartzman

June 21, 2011 by Eric Schwartzman
  In this keynote, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City, Paul Gillin and Eric Schwartzman talk about how and why B2B social media represents a significant opportunity for public relations practitioners.  

Silver Anvil Awards: Text4Baby Wins Best of Silver Anvil Award

June 20, 2011 by Diane Gomez
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Stacie Paxton, vice president at Hill & Knowlton, about how Johnson & Johnson teamed with the Healthy Mothers Healthy Babies Coalition, Voxiva, CTIA-The Wireless Foundation and Hill & Knowlton to create “text4baby: Going Mobile With Pregnancy Education.”

Silver Anvil Awards: Smell Like a Man, Man: Old Spice Rides Horse Into History

June 07, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Mike Norton, director of external relations at Procter & Gamble Male Grooming Group, about the “Smell Like a Man, Man” campaign.

Digital Impact Conference: Shashi Bellamkonda Discusses Online Reputation Management

June 06, 2011 by Diane Gomez
  Crisis communications, online reputation management and social media live by the same code, says Shashi Bellamkonda (@shashib), director of Social Media at Network Solutions. While many bestsellers describes the golden rule, it bears repeating: build your reputation by having a higher motive than self promotion, and commit to creating something useful that has nothing to do with your products.    Shashi led the company’ communications team through that time, and since then has been building on relationships forged in crisis as a foundation of B2B marketing. Recently named as one of the top 100 Tech Titans for 2011 by Washingtonian Magazine, Shashi sat down recently with “On the Record…Online,” the official podcast of the PRSA Digital Impact Conference in New York. He discussed among other things his presentation at the conference titled "Best Practices for Online Reputation Management."

Silver Anvil Awards: Love is Not Abuse

June 02, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Anne Glauber, executive vice president at Ruder Finn, and Jane Randel, senior vice president at Liz Claiborne, Inc. (LCI), about the “Love is Not Abuse (LINA)” campaign.  

Silver Anvil Awards: Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight

June 01, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Zinkowski, senior vice president at Hill & Knowlton, and Alan Hall, communications manager at Ford Motor Company, about the “Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight” campaign.

Silver Anvil Awards: Free Silva: Politics, Prison and the Power of PR

May 31, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Bakaly, senior counselor at Edelman, about the “Free Silva: Politics, Prison and the Power of PR” campaign.

Silver Anvil Awards: U by Kotex*: Declaration of Real Talk

May 26, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Diana Littman Paige, executive vice president at Marina Maher Communications, and Jennifer Horowitz, senior vice president at Marina Maher Communications (MMC), about how Marina Maher Communications worked with U by Kotex* to create the “Declaration of Real Talk” campaign.  

Silver Anvil Awards: Snausages Turns Dog Sledding On Its Tail

May 25, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Jennifer Kamienski, vice president at Coyne PR, about “The Snausages Man Sled Race” campaign.

Silver Anvil Awards: Fill it in – Write it in – Lisa Murkowski

May 23, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Mary Deming Barber, APR, PRSA Fellow, and president of The Barber Group, about the Lisa Murkowski for U.S. Senate campaign, “Fill it in – Write it in – Lisa Murkowski.”

Digital Impact Conference: Cision's Heidi Sullivan Discusses Reaching Key Influencers

May 19, 2011 by Diane Gomez
How can you identify and target the key influencers in your social media space — the handful who can make a real difference for your brand? At this year's Digital Impact Conference, Heidi Sullivan (@hksully), vice president of Media Research at Cision, showed attendees how to use online tools and social metrics to determine the top influencers in their markets. She revealed best practices for developing relationships with those influencers — and how to leverage those relationships to build social capital for organizations.

Silver Anvil Awards: Meeting the Eye Health Needs of Culturally Diverse Groups

May 18, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Susan English, senior vice president at Euro RSCG Worldwide PR, about reaching a diverse audience with Transitions Optical products.

Silver Anvil Awards: 7-Eleven Unites America With Purple Slurpees

May 17, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Jamey Peters, senior vice president at Ketchum, about the “7-Eleven Unites America With Purple Slurpees” campaign.

Measuring in the Moment: Shonali Burke Talks About Public Relations Research

December 14, 2010 by Cecilia Hughes
Shonali Burke, ABC, principal of Shonali Burke Consulting, took a few minutes to speak with Eric Schwartzman, host of “On the Record…Online,” about public relations measurement. At the PRSA 2010 International Conference, Burke presented a session titled, “Measurement in the ‘Age of Now’: A Common Sense Guide to the Business of PR.”

Robb Lee Discusses Social Media Outreach for Membership-Based Organizations

December 13, 2010 by Cecilia Hughes
Rob Lee, chief marketing and communications officer at ASAE: The Center for Association Leadership, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing social media outreach for membership-based organizations. At the PRSA 2010 International Conference, Lee presented a session titled, “Getting to What Matters: Connecting With Donors, Members and Supporters During Turbulent Times.”

Paul Anderson Talks About Communication Strategy

December 01, 2010 by Cecilia Hughes
Paul Anderson, vice president for communication strategies and public outreach at AARP, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing communication channels at AARP. At the PRSA 2010 International Conference, Anderson participated in a public affairs panel focused on public policy issues stemming from the health care overhaul.  

Jack Holt Gives an Inside Look at Social Media Practices at the U.S. Department of Defense

November 19, 2010 by Cecilia Hughes
This past February, the U.S. Department of Defense adopted a new policy regarding staff access to social networking. Jack Holt, APR, senior strategist for emerging media at the U.S. Department of Defense, speaks with Eric Schwartzman, host of “On the Record…Online,” about the social media practices in place at the U.S. Department of Defense, and how staff are safely and effectively sharing their stories.

Brooke Worden Talks About Handling Social Media Crises

November 18, 2010 by Cecilia Hughes
Brooke Worden, APR, vice president in the financial services practice at Weber Shandwick’s Minneapolis office, speaks with Sandra Burrowes, guest host of “On the Record…Online,” about social media crises and introduces FireBell, a tool created by Weber Shandwick. FireBell is an application that enables users to mock tweet, post status updates and respond to conversations using functional replicas of a company’s — and its critics’ — social media properties.

Managing Evolving Media Relations With Johna Burke

November 17, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter Johna Burke, senior vice president, marketing, BurrellesLuce, speaks with Eric Schwartzman, host of “On the Record…Online,” about the changing media landscape. During the PRSA International Conference in Washington, D.C., Burke presented a session titled, “Everyone’s a Journalist: Beyond the Beat.”   During a career spanning 20 years, Burke has worked as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. She has been in the media monitoring industry for more than seven years working in the print and broadcast monitoring divisions. Prior to joining BurrellesLuce, Burke was director of public and investor relations at U-Haul.

Christy Nolta Shares an Inside Look at Military Transparency

November 11, 2010 by Cecilia Hughes
Last June, PRSA presented the Air Force with the “Best of Silver Anvil Award” for its program to facilitate media coverage of flag-draped coffins bearing the remains of U.S. service personnel arriving at Dover Air Force Base.   During the PRSA International Conference in Washington, D.C., Christy Nolta, deputy director, U.S. Air Force Public Affairs, took time to speak with “On the Record…Online,” about the award-winning campaign, ”A Solemn View: Public Affairs Provides a Window to American Service Members’ Ultimate Sacrifice.” She discusses the media relations program the Air Force developed to facilitate coverage that was consistent with the wishes of each family. Nolta also presented a Conference session titled, “The Dignified Transfer of Fallen Heroes: Implementing the New Policy of Transparency.”

Demetrios Skalkotos Describes NASDAQ’s News Dissemination Vehicles

November 11, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter, Demetrios Skalkotos, senior vice president, NASDAQ OMX Global Corporate Solutions, speaks with Mark Story, guest host of “On the Record…Online,” and director of new media, U.S. Securities and Exchange Commission, to discuss NASDAQ’s tools, including the Do-It-Yourself (DIY) platform and SocialStream. During the PRSA International Conference in Washington, D.C., Skalkotos presented a session titled “Exceeding Expectations: Help Your Clients Succeed in the Changing Communications Landscape.”

Sparking Brand Movements With Geno Church

November 01, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter, Geno Church, word of mouth inspiration officer, Brains On Fire, speaks with Eric Schwartzman, host of “On the Record…Online,” about igniting movements of brand ambassadors. Church presented a session titled, “The Word-of-Mouth Confessional: Lessons Learned in Creating Brand Movements,” at the PRSA International Conference in Washington, D.C.   Drawing from his experiences of creating communities of brand ambassadors, Church discusses customer engagement and the differences between passion conversations and product conversations.

Rebecca Lieb Discusses Search Engine Optimization

October 28, 2010 by Cecilia Hughes
Rebecca Lieb, vice president, Econsultancy, speaks with Sally Falkow, guest host of “On the Record…Online,” about search engine optimization (SEO) in public relations. During the PRSA International Conference in Washington, D.C., Lieb presented a session titled, “PR Pros and Social Media: Now What?”   Lieb is vice president of Econsultancy's U.S. operations. An expert in interactive marketing and advertising and a sought-after speaker, she was formerly editorial consultant and contributor to The ClickZ Network after serving as its editor-in-chief for over seven years. Until recently, Lieb taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.  

Sip and Savor: Susan Neely Discusses Communication Strategy in the Beverage Industry

September 30, 2010 by Cecilia Hughes
Susan Neely, president and CEO, American Beverage Association, speaks with Eric Schwartzman, host of “On the Record…Online,” about the communication strategies and advocacy efforts in the beverage industry. Neely will participate in the public affairs panel titled, “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

Life and Work: Cheryl Procter-Rogers Talks Balance

September 28, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter, Cheryl Procter-Rogers, APR, Fellow PRSA, vice president for public relations and communications, DePaul University, and past PRSA president, speaks with Eric Schwartzman, host of “On the Record…Online,” about work-life balance. Procter-Rogers will be presenting a session titled, “A Winning Approach to Advocacy Campaigns,” at the PRSA International Conference in Washington, D.C., on Oct. 19.

Dave Fletcher Discusses the Social Media Strategies Behind “Flight of the Conchords”

September 24, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter Dave Fletcher, founder and executive creative director, theMechanism, speaks with Eric Schwartzman, host of “On the Record…Online,” about the stellar social media strategies behind HBO’s “Flight of the Conchords.” Listeners will gain access to the various tools and applications behind the success of the talented duo’s popular website and will learn tips on building a seamless and highly interactive website. Fletcher will present a session titled, “Compelling Social Media Strategies: Soaring With Flight of the Conchords,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

Michael Smart, of Brigham Young University, Shares the New Rules of Media Relations

September 23, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter Michael Smart, national news director, Brigham Young University, speaks with Eric Schwartzman, host of “On the Record…Online,” about the new rules of media relations, and shares tips on increasing the effectiveness of pitching reporters. Smart will present a session titled, “The New Rules of Media Relations: Pitch Overworked Journalists and PR-Averse Bloggers, and Come Out Unscathed,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

Eliot Brenner, Director of Public Affairs, Nuclear Regulatory Commission, Discusses the Public Affairs Challenges Facing the Nuclear Power Industry

September 21, 2010 by Cecilia Hughes
PRSA 2010 International Conference presenter, Eliot Brenner, director of public affairs, Nuclear Regulatory Commission, speaks with Eric Schwartzman, host of “On the Record…Online” about Web 2.0 for power plants, social media for government regulators and the potential compliance issues surrounding the use of new media by energy companies. Brenner will present a session titled, “How to Build Trust in a Nuclear Environment” at the PRSA International Conference in Washington, D.C., on Oct. 18.

International Conference Keynoter Jim VandeHei of POLITICO Discusses Grassroots Marketing and the Power of Social Media

September 17, 2010 by Cecilia Hughes
Jim VandeHei, executive editor and co-founder of POLITICO, talks with Eric Schwartzman, host of “On the Record…Online,” about the future of grassroots diplomacy and the growth of emerging communications channels like social and mobile for news consumption. He also discusses how POLITICO integrates the old media values of fairness and accuracy with the speed and immediacy of new technologies. VandeHei is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C.   In early 2007, VandeHei, along with John F. Harris and Allbritton Communications, launched the nonpartisan political journalism organization, POLITICO, and quickly established it as one of the leading new media companies in the nation. Drawing on 15 years of experience in Washington, D.C., journalism, he helps direct POLITICO’s editorial content and oversees its business strategy.

International Conference Keynoter Charlene Li Discusses Social Media Strategy

September 15, 2010 by Cecilia Hughes
Charlene Li, author and founder of Altimeter Group, speaks with Eric Schwartzman, host of “On the Record…Online.” A keynote speaker for PRSA’s 2010 International Conference, Li discusses the challenges of selling social media strategy, and shares tips on using social media engagement as business leaders.   In her new book, “Open Leadership: How Social Technology Can Transform the Way You Lead,” Li addresses the challenges facing leaders of the modern organization as a result of the dramatic adoption and impact of social technologies on customer, partner and employee relationships. She also is co-author of the business best-seller, “Groundswell: Winning in a World Transformed by Social Technologies,” which reveals how readers can use to their advantage the force created by customers who are connecting in the social media arena.

International Conference Keynoter Jeffrey Hayzlett Discusses Kodak’s Marketing Strategies During the Recession

September 13, 2010 by Cecilia Hughes
Jeffrey Hayzlett, digital thought leader and author, speaks with Eric Schwartzman, host of “On the Record…Online.” Hayzlett is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C. In this interview, he uses Kodak to illustrate how companies are revisiting their marketing strategies for a recession economy, and discusses how businesses are adapting in the digital world. He also talks about the future of mobile marketing, and the importance of maintaining personal relationships with customers.

The Benefits Behind Flipbook Technology

August 03, 2010 by Cecilia Hughes
In previous years, PRSA mailed brochures inviting members to our annual International Conference. This year, we chose to take a more interactive and sustainable approach by launching our brochure in the form of an online flipbook. For the first time ever, members can use the user-friendly tool as they prepare for the PRSA 2010 International Conference.   In her interview with PRSA’s Cecilia Hughes, Jessica Aslanian, director of sales and marketing at BlueToad, Inc., takes a few minutes to discuss the benefits behind the flipbook technology.

Barcelona Declaration of Measurement Principles

July 09, 2010 by Eric Schwartzman
"The value of PR is not equal to the cost of advertising" says David Rockland, partner at Ketchum and chair of the Association for the Measurement and Evaluation of Communication (AMEC) is the featured guest in this special episode of the PR Podcast On the Record...Online produced in association with PRSA.   According to the recently released Barcelona Declaration of Measurement Principles, which are the subject of this podcast, if clients insist on incorporating advertising value into their measurement of public relations, that value should not be called the value of the public relations campaign and should be based on wholesale advertising rates and adjusted for quality.   The principles were voted on and declared at a conference organized by the (AMEC) and the Institute for Public Relations with the support of PRSA, The Global Alliance, IPR Measurement Commission and ICCO...

Silver Anvil Awards: Expanding the Soy “Health Halo” to Health Professionals

June 11, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Steve Poole from the United Soybean Board, about the “Expanding the Soy ‘Health Halo’ to Health Professionals” campaign.

Silver Anvil Awards: Only in a Woman’s World: Frito-Lay Welcomes Women Back to the Snack Aisle

June 10, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Join us as Deb Radman, APR, PRSA Fellow, speaks with Julie Shumacher Ciardiello, senior vice president and director of Ketchum New York’s Food and Wellness Practice, and Eileen Smith, senior vice president and associate director of Ketchum Global Food and Nutrition Practice, about how Ketchum NY, with KSE and Zocalo Group, developed a comprehensive multimedia campaign that allowed Frito-Lay to win its way back into “women’s hearts and shopping carts.”

Silver Anvil Awards: Bible Across America

June 09, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen as Deb Radman, APR, PRSA Fellow, speaks with Tara Powers, partner and managing director at Lambert, Edwards and Associates, about the “Bible Across America” campaign.

Silver Anvil Awards: Flu-Free Guarantee: AMResorts Makes a Promise

June 08, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Lisa Ross, president and partner at rbb Public Relations, about how AMResorts revived Mexico’s travel and tourism industry with its “Flu-Free Guarantee: AMResorts Makes a Promise” campaign.

Silver Anvil Awards: Building Brand Affinity among Freshly-Minted Business Travelers

June 07, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with John Lee, vice president of global brand marketing at Embassy Suites Hotels, about the “Building Brand Affinity among Freshly-Minted Business Travelers” campaign.

Silver Anvil Awards: Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device

June 07, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, about the “Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device” campaign.

2010 "Best of Silver Anvil Award" Winner: U.S. Air Force

June 04, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Christy Nolta, deputy director for Air Force Public Affairs, about the “A Solemn View: Public Affairs Provides a Window to American Service Members Ultimate Sacrifice” campaign.

Silver Anvil Awards: WWFs Earth Hour 2009—The First Global Vote for the Planet

June 02, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Dan Forman, public relations manager at the World Wildlife Fund, about the "WWF's Earth Hour 2009—The First Global Vote for the Planet" campaign.

Silver Anvil Awards: Murphy-Goode Winery Creates Brand Awareness with Most Recognized Campaign in Wine Industry History

June 01, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Mark Osmun, public relations director at Jackson Family Wines, about the “A Really Goode Job: Murphy-Goode Winery Creates Brand Awareness with Most Recognized Campaign in Wine Industry History” campaign.

Silver Anvil Awards: National Peanut Board Responds to Recall of More Than 3,000 Products

May 28, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Marie Fenn, president and managing director, National Peanut Board, and Mark Dvorak, APR, vice president, GolinHarris International, about how the National Peanut Board responded to a recall of more than 3,000 of its products.

Silver Anvil Awards: Creating a World with More Birthdays

May 26, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with the American Cancer Society’s Amy Swygert, vice president of strategic communications planning and Greg Donaldson, national vice president of corporate communications, about the “Creating a World with More Birthdays” campaign.

Silver Anvil Awards: Make College a Part of Your Future

May 25, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Linda Kohl, associate vice chancellor for public affairs, and Whitney Stewart Harris, executive director of diversity and multiculturalism, at Minnesota State Colleges and Universities, about the “Make College a Part of Your Future” campaign.

Silver Anvil Awards: Home of the Free, Because of the Brave

May 24, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Paula Pedene, public affairs officer at Phoenix VA Health Care System, about the “Home of the Free, Because of the Brave: Salute to Veterans of the Global War on Terror” campaign.

Silver Anvil Awards: Shaving the Way to Conquer Kids’ Cancer

May 24, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Kathleen Ruddy, executive director of the St. Baldrick’s Foundation, and Andrea Moody, senior vice president and partner at Fleishman-Hillard, about the “Shaving the Way to Conquer Kids’ Cancer” campaign.

Silver Anvil Awards: My Games Rocks! Cleveland Wins Bid for 2014 Gay Games

May 23, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, talks with Michael Murphy, SVP, Fleishman-Hillard, and chairman of Fleishman’s Out Front Practice, about the “My Games Rock! Cleveland Wins Bid for 2014 Gay Games” campaign.

Silver Anvil Awards: Fuel for Thought: American Airlines Gets Fuel Smart

May 23, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Sue Gordan, managing director of corporate communications at American Airlines, about the “Fuel for Thought: American Airlines Gets Fuel Smart” campaign.

Counselors to Higher Education Senior Summit Pat Jackson Lecture: "Articulating Vision, Maintaining Focus: Communications and the Modern University President," with Mark G. Yudof

May 12, 2010 by Will Titus
The 2010 Counselors to Higher Education (CHE) Senior Summit taught attendees to build on the latest strategies and tactics for higher education communicators. This annual three-day event is designed to help higher education PR practitioners hone communications best practices and further college and university objectives. Also, the senior summit connects attendees with key media and colleagues to discuss industry challenges on issues, like recruitment and reputation management. If you lead or aspire to lead, then this is the conference for you.

Web Strategy with 2010 Digital Impact Conference Keynote Speaker, Jeremiah Owyang

April 26, 2010 by Diane Gomez
Jeremiah Owyang, partner at the Altimeter Group, is interviewed by Eric Schwartzman for “On the Record…Online.” Owyang is a keynote speaker for PRSA’s 2010 Digital Impact Conference in New York City. In this interview, he discusses how social media has caused the scope of marketing to expand inside organizations; why customer service needs to pay attention to customer influence; the concept of relinquishing oversight as a way of regaining control; aligning social media policy with business strategy; and integrating social media into destination websites.   Owyang interacts with more than 50,000 Twitter followers. More than 120,000 people have visited “Web Strategy,” his blog covering how corporations use Web technologies to connect with their customers. Follow Jeremiah his blog, Web Strategies, on Twitter @jowyang and connect on LinkedIn!   Show notes can be found at “On the Record…Online.”

Ofield Dukes on Communicating with Diverse Audiences

April 12, 2010 by Diane Gomez
 Ofield Dukes, APR, Fellow PRSA, an award-winning public relations practitioner in Washington, D.C., discusses the implications of America’s increasing racial, ethnic and cultural diversity for businesses and nonprofit organizations, particularly graduating college seniors and professional communicators.   Dukes delivered his presentation on April 8, 2010, at Buffalo State University, and was introduced by fellow PRSA Board of Directors member, Deborah Silverman, Ph.D., APR, assistant professor of communications. The presentation is available on video and podcast. video podcast

Hear Experts on the National Incident Management System (NIMS) Training and Strategic Planning

March 25, 2010 by Will Titus
PRSA's Public Affairs and Government (PAG) Section strives to enhance the skills and insight of public affairs and government communicators at its upcoming seminar. Listen now for high-lights from our experts on two professional development tracks.   Track A: The National Incident Management System (NIMS) Training Session   Track B: Issue Management and Strategic Planning

Demystifying the College of Fellows Application Process

March 11, 2010 by Diane Gomez
Learn more about joining the PRSA College of Fellows. Get answers to questions about your Fellows application. Presenters Vivian Hamilton, APR, Fellow PRSA, and Joan Capelin, APR, Fellow PRSA, can help you demystify your College of Fellows application. This hour-long podcast provides an overview of the application process for the benefit of those thinking about applying to become a Fellow. The podcast offers detailed information, as well as answer all your questions, to help enhance your understanding of what it means to be a Fellow and create a stronger application.

Public Relations and Government Relations: Developing a Cohesive Action Plan on Health Care Legislation

January 29, 2010 by Will Titus
Whether at the state or national level, health care reform legislation affects every aspect of the delivery system – corporate and non-profit, agency and client, provider and payer. Too often, PR and GR find themselves at the table with different ideas about goals, objectives and strategies. How can you build and execute a cohesive action plan when differences of opinion get in the way? The Texas Hospital Association’s PR and GR functions have been working cooperatively for more than a decade, and will share their lessons learned.  

Social Media Professional Deirdre Breakenridge at the PRSA 2009 International Conference

December 21, 2009 by Eric Schwartzman
Balancing social media usage against a bust home/family life, how social media is impacting our intellectual development and a look into the future with author and social media professional Deirdre Breakenridge (@dbreakenridge), president of PSFMarketwyse, recorded live at the 2009 PRSA International Conference in San Diego.   DETAILED SHOW NOTES

Michael Cherenson, APR, President and CEO of PRSA, at the PRSA 2009 International Conference

December 21, 2009 by Eric Schwartzman
A discussion about the business case for public relations, the outcome of the 2009 PRSA Assembly for Delegates and Leadership and delivering value featuring Michael Cherenson (@mcherenson), Chair and CEO of PRSA. He is also Executive Vice President of New Jersey-based Success Communications Group.  This interview was recorded at the 2009 PRSA International Conference in San Diego.   DETAILED SHOW NOTES

PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA, at the PRSA 2009 International Conference

December 21, 2009 by Eric Schwartzman
What it takes to be appointed to the PRSA board of directors, the PRSA College of Fellows and a judge of the PRSA Silver Anvil Awards featuring PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA.  He is also Director of Partnership Development at HGTV, Scripps Networks.  This interview was recorded at the 2009 PRSA International Conference.

Grupo Public Macro Herrera at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Dealing with false stereotypes, the effect of the illegal drug trade on the Mexican tourism idustry and pitching stories to journalists amidst a climate of corruption with the president of Grupo Public in Mexico City, Marco Herrera at the 2009 PRSA International Conference in San Diego.   DETAILED SHOW NOTES

Celebrity Source President Rita Tateel at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Booking celebrities for product launches and special event appearances, how to make paid celebrity endorsements authentic and the collision of social media with the culture of celebrity with the president of The Celebrity Source, Rita Tateel at the 2009 PRSA International Conference.   DETAILED SHOW NOTES

Joe Jaffe, President and Chief Interrupter at Crayon at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Joe Jaffe talks about his new book “Flip the Funnel,” Twitter and socail media engagement.  He made his initial foray into podcasting with Steve Rubel.   DETAILED SHOW NOTES

Music Social Media PR Specialist Ariel Hyatt at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Ariel Hyatt, who specializes on indie music PR online PR talks about getting signed to a record deal with social media, how P. Diddy tweets without tarnishing the mystique of his stardom and using social media engagement to motivate fans to promote their music online.   DETAILED SHOW NOTES

U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Gerald Ostlund, U.S. Army Reserve Social Media Chief Lt. Colonel talks about using social media to empower service members as unofficial spokespersons, using of social media at the Fort Hood shootings and what we can do to show support the U.S. Armed Forces.   DETAILED SHOW NOTES

Former Assistant Secretary of Defense for Public Affairs Robert Hastings at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Caring for wounded warriors with vice president communications Northrop Grumman Information Systems and former acting assistant Secretary of Defense for public affairs Robert Hastings, who presentes a case study about Wounded Warrior Care: Practical Applications in Strategic Communications.   DETAILED SHOW NOTES  

International Conference Workshop: Mexico and the United States: Public Relations Realities, Pitfalls and Opportunities

December 17, 2009 by Will Titus
With PRSA's 2009 International Conference held in San Diego on the U.S.- Mexico border, there was no better time to address some of the most salient issues related to Mexico and its relationship to U.S. business, NGOs and overnments at all levels. Cultural sensitivity or protocol for public relations practitioners will not be discussed. However, societal trends, potential threats to, and opportunities for, practitioners' organizations will be examined. Also discussed will be public relations related to Mexican-Americans within the United States.

The Copenhagen Climate Summit: What It Means for Your Business

December 16, 2009 by Will Titus
Virtually all public relations pros are adjusting to the new realities of “going green.” Companies today are touting their reduced green footprint and PR agencies are finding clients in renewable energy companies, building retrofitters, as well as eco start-ups, among others. This year's Copenhagen Climate Summit has been described as perhaps the most complicated international agreement in history. The goal: Creating a common world energy policy in time to stem global warming. Panelists included David Fenton, CEO, Fenton Communications; Stephan Grabherr, Deputy Consul General at the Federal Republic of Germany’s Consulate; and Jonathan Huneke, vice president, communications and public affairs, United States Council for International Business (USCIB).

Eric Hill of MyMediaInfo Talks About How the Company Arranges Public Relations Information in an Easily Digestible Format

December 14, 2009 by Briana Shymkus
Eric Hill of research company MyMediaInfo, speaks with Maria Reitan of WebmasterRadio.FM about how his company arranges information from all parts of the public relations field in an easily digestible format.

Laura Sturaitis of Business Wire Discusses her Conference Presentation on the ROI of Press Releases

December 14, 2009 by Briana Shymkus
Laura Sturaitis speaks with Maria Reitan of WebmasterRadio.FM about what's new at Business Wire, including how it has reinvented the traditional press release. Suraitis also discusses her Conference presentation on the ROI of the press release.

Kye Strance Speaks About Vocus, a Web-Based Software Program for Managing Daily Public Relations Activity

December 14, 2009 by Briana Shymkus
Kye Strance, director of product management at Vocus, explains to Maria Reitan of WebmasterRadio.FM, the Web-based software program that helps manage daily public relations activity with e-mail solutions and search engine optimized (SEO) press releases. He also discusses how Vocus has an integrated tracking system that monitors your public relations initiative.

Dave Chapman and Diane McIntyre Discuss "Hagen-Dazs loves Honey Bees"

December 14, 2009 by Briana Shymkus
Dave Chapman, partner/director at Ketchum West, and Diane McIntyre, senior public relations manager of The Häagen-Dazs Brand, provide an overview to Maria Reitan of WebmasterRadio.FM, on how they solved the Häagen-Dazs revenue slump with the campaign "Häagen-Dazs loves Honey Bees." They also talk about how honey bees products contribute to the ingredient to half of the flavors from Häagen-Dazs.

Rita Tateel Discusses Celebrities as Brands at the PRSA 2009 International Conference

December 14, 2009 by Briana Shymkus
Rita Tateel, president, The Celebrity Source, speaks with Maria Reitan of WebmasterRadio.FM at the PRSA 2009 International Conference about celebrities as brands and how their endorsements reflect the brands with which they work. She also addresses celebrity/brand parings to increase return on investment.

Jonathan Slater, Ph.D., Speaks About His 2009 Conference Presentations on Public Relations Ethics and Campaigns

December 14, 2009 by Briana Shymkus
Jonathan Slater, Ph.D., speaks with Maria Reitan of WebmasterRadio.FM about his PRSA 2009 International Conference presentations, in which he addressed public relations campaigns courses and ethics for students and instructors.

PRSA 2009 Chair-Elect Gary McCormick Speaks on the Differences Between Public Relations and Advertising

December 14, 2009 by Briana Shymkus
PRSA 2009 Chair-Elect Gary McCormick, APR, Fellow PRSA, reveals to Maria Reitan of WebmasterRadio.FM his thoughts on public relations, the differences between public relations and advertising, and his new position at PRSA.

Bob Garfield Discusses the Positioning of Public Relations at the PRSA 2009 International Conference

December 14, 2009 by Briana Shymkus
Following his PRSA 2009 International Conference presentation, keynoter Bob Garfield shares his thoughts with Maria Reitan of WebmasterRadio.FM on how the mass media–mass marketing symbiosis is dead, and how public relations as an industry is better positioned than most.  

Marketing Me: New Job Search Techniques for Today's Employment Environment

December 02, 2009 by Will Titus
This brown bag seminar, produced by the PRSA Financial Communications Section, was aimed at communicators in the financial industry currently hunting for a job, as well as those who haven’t looked for a while.

Alan Scott of Dow Jones Discusses His Participation in the "Social Media: Welcoming Employees to the Global Conversation" Panel

December 02, 2009 by Briana Shymkus
Alan Scott, senior vice president and chief marketing officer of Dow Jones, speaks with Maria Reitan of WebmasterRadio.FM about his participation in the "Social Media: Welcoming Employees to the Global Conversation" panel. He also discusses new product offers in the marketplace.

Karen Dalton of the Canadian Public Relations Society Talks About How Her Organization is Handling Changes in Journalism and Social Media

December 02, 2009 by Briana Shymkus
Karen Dalton, APR, executive director of the Canadian Public Relations Society, speaks with Maria Reitan of WebmasterRadio.FM about the similarities of public relations between her organization and its American counterpart, and how they are dealing with changes with journalism, social media and more.

University of Hartford PRSSA Students Share Their Networking Experiences at the PRSA 2009 International Conference

December 02, 2009 by Briana Shymkus
PRSSA students representing the University of Hartford share with Maria Reitan of WebmasterRadio.FM, their networking experiences at the PRSA 2009 International Conference.

Former White House Director of Economic Policy Todd Buchholz Discusses Global Economy and What it Means for Business

December 02, 2009 by Briana Shymkus
Todd Buchholz, former White House director of Economic Policy, speaks with Maria Reitan of WebmasterRadio.FM about how worldwide events influence today's economic environment. He also shares his views on the unpredictable roller coaster global economy and what it means for business, following his PRSA 2009 International Conference keynote presentation.

Robert Noltenmeier of NYU Discusses the Success of the University's Education Program in the Public Relations Community

December 02, 2009 by Briana Shymkus
Robert Noltenmeier, professor at NYU-SCPS Division of Programs in Business, speaks with Maria Reitan of WebmasterRadio.FM about the success of the university's education program in the public relations community.    

Farnaz Khadem of Life Technologies Offers Her Take on Todd Buchholz's Keynote Presentation

December 02, 2009 by Briana Shymkus
Farnaz Khadem, head of Corporate Communications and Public Relations at Life Technologies, speaks with Maria Reitan of WebmasterRadio.FM and offers her perspective on Todd Buchholz's keynote presentation with regard to global techology and education. Khadem also discusses her company's work in corporate communications and brand building.

Johna Burke of BurrellesLuce Talks About How to Integrate Social Media Activity Into a Campaign

December 02, 2009 by Briana Shymkus
Johna Burke, senior vice president of marketing at BurrellesLuce, speaks with Maria Reitan of WebmasterRadio.FM about how to integrate social media activity holistically into a campaign.

Award-Winning Public Relations Professional and Blogger Ralph Davila Discusses His Experience at the PRSA 2009 International Conference

December 02, 2009 by Briana Shymkus
Ralph Davila, an award-winning public relations professional and blogger for ATonOfBricks.com, speaks with Maria Reitan of WebmasterRadio.FM about his experience at the PRSA 2009 International Conference.  

Bob Garfield Addresses the PRSA International Conference Tuesday Luncheon

December 01, 2009 by Diane Gomez
Bob Garfield, co-host of NPR's "On the Media," shared his industry wisdom with his signature wit at the Tuesday, Nov. 10 luncheon. He also previewed his latest book, “The Chaos Scenario,” which asks whether traditional media is falling apart and, as he wondered, “whether we are prepared to pick up the pieces.” (Note: This podcast contains language that may be offensive to some listeners; discretion is advised).

Todd Buchholz Delivers Monday Keynote Address at PRSA 2009 International Conference

December 01, 2009 by Diane Gomez
Todd Buchholz, former White House director of economic policy and a frequent CNBC contributor, shared his view on the unpredictable global economy and its affect on business at the General Session on Monday, Nov. 9.

Arianna Huffington Opens the PRSA 2009 International Conference

December 01, 2009 by Diane Gomez
Arianna Huffington, co-founder and editor-in-chief of The Huffington Post, opened the three-day Conference with an address before the General Session on Sunday, Nov. 8. During her address, she interviewed Wendell Potter, APR, who recently abandoned a 20-year career in corporate communications at health benefits provider CIGNA Corp. to blow the whistle on what he alleges is the health-insurance industry’s “duplicitous” behavior in the current health-reform debate.

Kyung Han Discusses His Participation in the "Sphere of Influence of Key Opinion Leaders in Health Care Social Media" Panel at the PRSA 2009 International Conference

November 25, 2009 by Briana Shymkus
Kyung Han, co-founder and managing Partnerof EmPower Research LLC, discusses with Maria Reitan of WebmasterRadio.FM, his participation in the "Sphere of Influence of Key Opinion Leaders in Health Care Social Media" panel at the PRSA 2009 International Conference.

Denis Wolcott, APR, Talks About the Compelling Keynote Presentations at the PRSA 2009 International Conference

November 25, 2009 by Briana Shymkus
The Wolcott Company Founder and President Denis Wolcott, APR, who serves as the co-chair of the PRSA 2009 International Conference Committee, speaks with Maria Reitan of WebmasterRadio.Fm on the success of the compelling keynote presentations at this year's Conference.

Lee Odden and Greg Jarboe Discuss the Advantages of SEO in Your Public Relations Campaign

November 25, 2009 by Briana Shymkus
From the PRSA 2009 International Conference, TopRank Online Marketing CEO Lee Odden and SEO-PR President Greg Jarboe discuss with Maria Reitan of WebmasterRadio.FM the advantages of search engine optimization in your public relations campaign.

Michael Smith Discusses His PRSA 2009 International Conference Presentation "Barack Obama: A Case Study in Public Relations and the Citizens Campaign"

November 25, 2009 by Briana Shymkus
Michael Smith, CEO and founder of Michael Smith Business Development Inc., speaks with Maria Reitan of WebmasterRadio.FM about his PRSA 2009 International Conference presentation "Barack Obama: A Case Study in Public Relations and the Citizens Campaign."

First-Time PRSA International Conference Attendees Share Their Experiences

November 25, 2009 by Briana Shymkus
Jennifer Nance, communications specialist for Time Warner Cable, and Peter Jakel, communications manager at Archstone, share their experiences as first-time PRSA International Conference attendees, with Maria Reitan of WebmasterRadio.FM.    

USA TODAY Reporter and Author Jayne O'Donnell Discusses the Corporate Social Responsibility Panel at the PRSA 2009 International Conference

November 25, 2009 by Briana Shymkus
Jayne O'Donnell, retail reporter for USA TODAY and author of "Gen BuY: How Tweens, Teens and Twentysomethings are Revolutionizing Retail," discusses with Maria Reitan of WebmasterRadio.FM her participation in the Corporate Social Responsibility panel at the PRSA 2009 International Conference.

Communications Advisor for San Diego County Learns About Social Media and Market Trends at the PRSA 2009 International Conference

November 25, 2009 by Briana Shymkus
Erica Holloway, communications advisor for the County of San Diego, discusses with Maria Reitan of WebmasterRadio.FM how she is attending the PRSA 2009 International Conference in order to expand her range of social media. She also talks about what is on the cutting edge of the market.

Health Care Industry Whistleblower Wendell Potter Speaks About Why he Left the Health Care Industry

November 25, 2009 by Briana Shymkus
Following a Q&A session with Arianna Huffington at the PRSA 2009 International Conference, health care industry whistleblower Wendell Potter, spoke with Maria Reitan of WebmasterRadio.FM about his decision to leave the health care industry.

Presentation from PRSA Atlas Award for Lifetime Achievement in International Public Relations Winner: Michael Morley

November 24, 2009 by Will Titus
Established in 1995 by the International Section of the Public Relations Society of America (PRSA), the Atlas Award for Lifetime Achievement in International Public Relations recognizes individuals who have made extraordinary contributions to the practice and profession of public relations on a global scale. Through a substantial body of their work, recipients have demonstrated leadership in international public relations for employees, clients, institutions, governments, agencies or other organizations. The Atlas Award is presented during the annual PRSA International Conference. As part of the Award recognition, each recipient is invited to prepare a White Paper on a specific aspect of international public relations practice.

Keynoter Arianna Huffington and Health Care Industry Whistleblower Wendell Potter Hold Post-Keynote Press Conference on Media Ethics at the PRSA 2009 International Conference

November 18, 2009 by Briana Shymkus
Arianna Huffington, co-founder and editor-in-chief, The Huffington Post, and health care industry whistleblower Wendell Potter hold a post-keynote press conference at the PRSA 2009 International Conference on how consumers must be cautious in discerning the truth from the plethora of opinionated media outlets, as well as as the ethics for which they stand.

David Glanzer of Comic-Con Shares Information About His PRSA 2009 International Conference Presentation "Inside Comic-Con: Engage on the Edge"

November 18, 2009 by Briana Shymkus
From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with David Glanzer, director, marketing and public relations, Comic-Con, the largest comic book and popular arts convention, about his Conference presentation "Inside Comic-Con: Engage on the Edge."

Global Alliance Chair John Paluszek Discusses the Objective of the Global Alliance, From the PRSA 2009 International Conference

November 18, 2009 by Briana Shymkus
From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with John Paluszek, APR, Fellow PRSA, chair, Global Alliance for Public Relations and Communications Management, about the Global Alliance's objective to advocate and raise the standards of public relations practices.

PitchEngine CEO and Founder Jason Kintzler Discusses His Company and Exhibiting at the PRSA 2009 International Conference

November 18, 2009 by Briana Shymkus
From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with Jason Kintzler, CEO and founder of PitchEngine, a Web tool that enables public relations professionals to package and share press content via the social Web. Kintzler discusses how his company is migrating out of beta testing and is exhibiting at the Conference for the first time.

Lt. Commander Brook DeWalt, APR, Discusses the Value of APR, From the PRSA 2009 International Conference

November 18, 2009 by Briana Shymkus
From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, discusses with Lt. Commander Brook DeWalt, APR, public affairs chief, Joint Task Force, GTMO Bay, U.S. Navy, about the value of APR. DeWalt also raises a call to action for raising the bar in public affairs among civilians and the military.

PRSA 2009 Gold Anvil Award Recipient Michael Herman Reflects on His Career in Public Relations, From the PRSA 2009 International Conference

November 18, 2009 by Briana Shymkus
From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with PRSA 2009 Gold Anvil Award recipient Michael Herman, APR, S.A.G.E., Fellow PRSA, who reflects on his career in public relations.

David Rockland, APR, Discusses Building a Case for Public Relations From the PRSA 2009 International Conference

November 18, 2009 by Briana Shymkus
From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with David Rockland, APR, partner and managing director of Global Research and Interactive Communications at Ketchum, about his involvement in "The Business Case for Public Relations."

PRSA Chair CEO Michael Cherenson, APR, Previews the PRSA 2009 International Conference and Discusses the Business Case for Public Relations, on "Cover Story"

November 09, 2009 by Briana Shymkus
Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with PRSA 2009 Chair & CEO Michael Cherenson, APR. Cherenson offers a preview of the 2009 International Conference, as well as as an overview of the newly-launched "Business Case for Public Relations."

PRSA 2009 International Conference Presenters Discuss Celebrity Media, Reputation in a Recession and Social Values Driving Business Results, on "Cover Story"

November 09, 2009 by Briana Shymkus
Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Rita Tateel, who discusses her PRSA 2009 International Conference presentation "Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture is Headed in 2010." In this session, attendees hear from executives who work with actors, athletes and entertainers who examine where the celebrity-driven media is going.   Also, hear from Kathleen Lewton, APR, Fellow PRSA, and Steven Seekins, APR, Fellow PRSA, who discuss their presentation "When a Recession Hits, Reputation Matters More Than Ever." This session discusses how when a recession hits, the ax falls on reputation-sustaining programs — but the response should be just the opposite.   Scott Beaudoin, Jaya Bohlmann and Jayne O’Donnell discuss their presentation, "A Focus on Social Values to Drive Business Results," which teaches attendees how social activist marketing techniques can provide value, create socially responsible brands and deliver measurable business results in an increasingly competitive environment.

Deirdre Breakenridge, Kyung Han and Rachelle Spero Preview Their PRSA 2009 International Conference Presentations on "Cover Story"

November 09, 2009 by Briana Shymkus
Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Deirdre Breakenridge as she previews her Conference presentation "Social Media and the PR (R)evolution: It's Not Just PR Anymore." This session features a panel of experts who speak to all the moving parts that make up a successful integrated social media campaign, including planning, communication channels, best practice executive, monitoring and measurement and the changing roles of the communication professional. Also, Maria Reitan interviews Kyung Han and Rachelle Spero, who give a preview their presentation "Sphere of Influence of Key Opinion Leaders in Health Care Social Media." This session teaches attendees how to identify and leverage key influential bloggers to achieve increased sales and meet marketing goals.

PRSA 2009 International Conference Presenter Jenny Schade Previews Her Conference Presentation on "Cover Story"

November 09, 2009 by Briana Shymkus
WebmasterRadio.FM's "Cover Story" host Brandy Shapiro-Babin speaks with Jenny Schade, PRSA 2009 International Conference presenter, about her session "The Invincibles: Key Essentials for Bullet-Proofing Your Career." Her session   Also, Mike Smith discusses his presentation "Barack Obama: A Case Study in Public Relations and the Citizens Campaign," where he provides an inside look at the impact viral communications can have on a presidential campaign. In his session, he teaches attendees how to use surrogate spokespersons from disparate backgrounds, as well as Twitter, Facebook, video blogs, podcasts and LinkedIn to motivate and organize the public.

PRSA 2009 International Conference Co-Chair Marisa Valbona, APR, Fellow PRSA, Provides a Breakdown of Conference Sessions on "Cover Story"

November 09, 2009 by Briana Shymkus
Listen in as WebmasterRadio.FM's "Cover Story" host Brandy Shapiro-Babin speaks with PRSA 2009 International Conference co-Chair Marisa Vallbona, APR, Fellow PRSA, who provides a breakdown of sessions, workshops and networking events at the 2009 Conference in San Diego.

PRSA 2009 International Conference Keynoter Bob Garfield Previews His Conference Presentation on "Cover Story"

November 09, 2009 by Briana Shymkus
WebmasterRadio.FM's "Cover Story" host Brandy Shapiro-Babin speaks with PRSA 2009 International Conference keynoter Bob Garfield, who previews his Conference keynote address by asking the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? Garfield explores this topic in his latest book, "The Chaos Scenario."   Garfield is a columnist, critic, and co-host of the Peabody Award-winning National Public Radio (NPR) series, “On the Media,” and has been on the forefront of media change for years. He is perhaps best known for his “Ad Review” column in Advertising Age magazine.

Shonali Burke, Gayle Falkenthal and Joan Gladstone Preview Their PRSA 2009 International Conference Presentations on "Cover Story"

November 09, 2009 by Briana Shymkus
Listen in to WebmasterRadio.FM's "Cover Story" as host Brandy Shapiro-Babin speaks with Shonali Burke, ABC, who previews her PRSA 2009 International Conference presentation on public relations measurement and practical ways in which public relations practitioners can apply measurement best practices to their programs and campaigns.   Also, Gayle Falkenthal, APR and Joan Gladstone, APR, Fellow PRSA, preview their presentation "Let's Talk Business: Independent Practitioners Share Advice for New and Established PR Practices." This session provides to attendees a roadmap for growth and prosperity of their businesses. Topics include business structure, expectations, contracts and common mistakes to avoid.    

"Thought Leaders in International PR" Series Conference Call: Toward a New PR Mindset: Think Local, Act Global

October 02, 2009 by Will Titus
In the global marketplace for products and ideas, businesses and client organizations don’t need to compromise local resonance or sacrifice heritage to deliver effective messages and build compelling brands. The key to success for public relations is finding balance between responding to the imperatives that govern global business and communications while effectively representing the identity and culture of a country, region and its people.

Interview With PRSA 2009 International Conference Keynoter Todd Buchholz

October 02, 2009 by Eric Schwartzman
Todd Buchholz, former White House economic policy advisor, speaks with Eric Schwartzman of "On the Record...Online" about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number-crunching truth in the digital age.   "On the Record…Online" returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be held in San Diego, Oct. 7-10, 2009.  Eric Schwartzman will be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego.  For more information about this year's Conference, visit the PRSA 2009 International Conference Web site. To register for the Conference, visit the registration page of the Conference Web site. 

Interview with 2009 PRSA International Conference Keynote Speaker Bob Garfield

September 29, 2009 by Eric Schwartzman
2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information.   On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009.  We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well.  You can register to attend here.

Making the Big Move: Deciding if Relocation Is Right for Your Career

September 22, 2009 by Denise Mojica
Have you ever considered relocation for your career? Are you intrigued about the possibilities that come with making a big move, but do you also feel that such a huge step is daunting?   Two members of our PRSA New Professionals Section Executive Committee who have relocated within the past year shared their experiences during this free brown bag conference call.  

Utilizing Entertainment Media to Promote Brand Awareness

August 11, 2009 by Denise Mojica
Listen to the Entertainment & Sports Section and LA Chapter's panel at the GRAMMY Museum, which took place on Wednesday, July 29, 2009. The distinguished panel represented the film, television, music and sports industry. They discussed how entertainment is being used to elevate brand awareness above traditional forms of media. Case study examples were presented and the latest trends discussed, including the use of brand integration, social networking, citizen journalists and celebrity spokespersons.

Corporate Social Responsibility and Diversity

July 23, 2009 by Joseph Carleo
Despite economic pressures that demand professionals do more with less,  consumers and other publics have increasingly high expectations of companies’ and organizations’ interactions with the public. In this show, Ken Harvey, president and CEO, JAKA Consulting Group, and Sherry D. Snipes, director of diversity & inclusion, The American Institutes of Architects, join Joseph Carleo, APR, to discuss how to plan and execute effectiveCSR programs that positively impact diversity and public relations goals, despite the challenging economic environment.  

Thought Leaders in International PR: “A Conversation with John Paluszek, Chair of the Global Alliance for PR and Communications Management”

July 09, 2009 by Will Titus
Ketchum’s John Paluszek, APR, Fellow PRSA, who was recently elected as Chair of the Global Alliance for Public Relations and Communications Management, spoke on this call. The call is part of the International Section’s new Thought Leaders in International PR teleconference series. Paluszek, a former PRSA National President and member of the International Section’s executive committee, discusses the Alliance’s new five-year strategic plan as well as how Alliance member organizations—including PRSA—can contribute to greater mutual understanding around the world. The international issues in this presentation are relevant to all participants regardless of location, type of public relations practice, or academic endeavor.

Geeks Unite: How Geek Squad Used Reputation to Build a Strong Brand

June 22, 2009 by Carolyn Marr
General session with Robert Stephens, founder and chief inspector, Geek Squad. Recorded on June 1, 2009, at the Counselors Academy Spring Conference.   In April 1994, with a $200 start-up fund and a talent for fixing computers, Robert Stephens founded The Geek Squad while still a student at The University of Minnesota. What follows is a compelling and entertaining case study on how entrepreneurs with the right message and a strong brand can create “buzz” and publicity on a shoestring budget.

Tips on Making Yourself Indispensable with Career coach, Bob Gordon

June 18, 2009 by Denise Mojica
Times are tough and layoffs are mounting. Unfortunately, no one is immune to today's economic reality. The good news is that there are things public relations practitioners can do to increase their odds of keeping a job. Career coach Bob Gordon, shared his tips on making yourself indispensable at our brown bag on, Thursday, June 4 at 3 p.m. EDT.

Northern Illinois University wins Best of PRSA Silver Anvil 2009

June 18, 2009 by Jarrett Cocharo
Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year’s tragic Northern Illinois University campus shooting.

Managing Age Diversity in the Workplace

June 17, 2009 by Rochelle Ford
In this episode, “PRSA Diversity Today” explores how this dynamic affects workplace interactions and how employers can make sure to appreciate how age diversity can contribute to a more effective workplace.

Indiana Tax Amnesty: A Case Study in Effective Public Affairs

June 15, 2009 by Will Titus
The PRSA Public Affairs and Government Section hosted its first free "brown bag call" on Wednesday, May 6. The call features a public affairs case-study presentation, followed by a question-and-answer session from the live attendees. The live call was moderated and presented by Stephanie McFarland, APR, Chair of the Public Affairs and Government Section. Click here for accompanying presentation (PDF).

Paul Vogelzang discusses "The Impact of Social Media on Health Care" at the 2009 Health Academy Conference

May 27, 2009 by dmojica
Paul Vogelzang, producer, MommyCast?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ?   There is a great opportunity to use social media for health care, as conventional outlets are shrinking or not as efficient, or have great cost associated with them. Social media is vastly superior to anything else, but has limitations too. This session will focus on demystifying the use of social media, as well as the tools used today, such as Twitter, Facebook and MySpace, and how they’re all being used both proactively and reactively in health care communications. Discover how to reap the rewards and size up the possibilities from a “first hand” expert.  

2009 Health Academy Conference- Innovative Use of Social Media in Health Care: From Facebook to CarePages

May 27, 2009 by dmojica
This presentation will help health care public relations professionals know what social media options are available and how to participate in the conversations — while adhering to industry rules and regulations. Based upon industry and proprietary research as well as practical experiences, this presentation also offers practical tips and best practices for PR professionals to participate with social media. Paul Griffiths,?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" ?CEO, MedTouch?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ? Dmitriy Kruglyak, CEO, Trusted.MD Marjorie Martin, senior vice president and general manager, Everyday Health, CarePages

Josh Bernoff discusses "Are You Ready for the Groundswell?" at the 2009 Health Academy Conference

May 27, 2009 by dmojica
Social technology is transforming the world as we know it. Corporations are struggling with a new trend: consumers using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it is unstoppable, it affects every industry and it represents a revolution in the way we must approach public relations in every sense of the word.?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ?

International PR: Future Trends and Research

May 26, 2009 by Will Titus
After nearly five years of leading the Institute for Public Relations, Frank Ovaitt has kindly offered to share with us his insights into international public relations and what directions he sees the profession taking in the years ahead. The program, "International PR: Future Trends and Research. A Conversation with Frank Ovaitt, President and CEO of the Institute for Public Relations," was offered to all members of the International Section.

Silver Anvil Finalists Series Features "TAG Experiences the 'Clean Smell' of Success With the Launch of TAG Records" and the Virginia Lottery "SuperTeacher Program"

May 21, 2009 by PRSA
WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Jay Gooch, Procter and Gamble’s associate director of External Relations Deodorants and Personal Cleansing,  about his company’s PRSA Silver Anvil submission, “TAG Experiences the ‘Clean Smell’ of Success with the Launch of TAG Records.” Also, listen in to learn about the Silver Anvil finalist “SuperTeacher Program” with Jill Vaughn, director of communication for the Virginia Lottery.

News and Trends for Independent Practitioners

May 20, 2009 by Will Titus
On April 29, 2009, the PRSA Independent Practitioners Alliance offered a complimentary teleseminar to its members. The presentation features Vince Hazleton, Ph.D., APR, Fellow PRSA, of Radford University in Virginia, and Jay Rayburn, Ph.D., APR, Fellow PRSA, of Florida State University, sharing the results of their most recent survey of independent public relations practitioners and their business practices.    

Online Editor and Blogger Panel Discussion

May 19, 2009 by Will Titus
What's the new formula into gaining coverage on these types of outlets? Get your questions answered on how to pitch and secure original feature content on the Web from this panel of the top voices in online media. Richard Beattie, editor, TravelandLeisure.com Garrett Graff, editor-at-large, Washingtonian Ben Mutzabaugh, travel reporter, USA Today

"Taking Your Marketing from 1.0 to 3.0" with David Pavelko

May 19, 2009 by Will Titus
David Pavelko, head of industry travel, Eastern Region, Google, Inc., explores the best ways to grow your online presence, engage in meaningful dialogue with consumers and use the conversation about your brand to your advantage.

"The Bad, the Really Ugly the Good" with Peter Greenberg

May 19, 2009 by Will Titus
Peter Greenberg addresses the real PR challenges and how to survive the economic meltdown and recover from the recovery itself....The silver lining to the current financial crisis in the travel industry. After more than two decades as travel correspondent for ABC’s “Good Morning America” and travel editor for NBC’s “Today,” Greenberg continues to be America’s most recognized, honored and respected travel expert. An Emmy Award-winning investigative reporter and producer, he is the consummate insider when it comes to reporting the travel business as news. Travel Weekly named Greenberg one of the most influential people in the travel industry, along with Al Gore and Richard Branson.

"Change" with Peter Shankman

May 19, 2009 by Will Titus
For the opening keynote session of PRSA's Travel & Tourism Section's 2009 Conference, Peter Shankman addresses the changing world of social media. Shankman is CEO, entrepreneur, adventurist and founder of "Help a Reporter Out" (HARO).

"PRSA Diversity Today" Podcast Focuses on Hispanic Public Affairs

May 18, 2009 by PRSA
With more than half of the sitting members of Congress representing districts with significant Latino populations, Hispanic public affairs expertise is increasingly in demand. Dr. Rochelle Larkin Ford, APR, hosts public affairs experts who share their thoughts on reaching out to this segment.

PRSA and WebmasterRadio.FM Present The Digital Impact Conference Podcast Interviews

May 14, 2009 by Diane Gomez
In partnership with PRSA, WebmasterRadio.FM’s roving reporter John Cass, director of marketing for ideaLaunch, and author of “Strategies & Tools for Corporate Blogging,” interviewed presenters and attendees to get their takes on the conference and using social media in public relations.   Thirteen interviews will be rolled out over the next month to give you a glimpse of what you may have missed at this year’s The Digital Impact.

Public Affairs 2.0: PRSA Discussion Forum Explores New Media Strategies for Rebuilding America at Home and Abroad

May 01, 2009 by PRSA
Reaffirm, Regain, Renew: Public Affairs’ Role in Remaking America, a discussion forum presented by the PRSA, explores how new communications technologies and techniques are creating unique opportunities to remake America’s image at home and abroad. A panel of public affairs experts from public relations firms, the government and media reflect on lessons learned in the last presidential election cycle and lead a thought-provoking discussion on how new communications channels can be used to support the achievement of President Obama’s policy aims.

Is Obama Changing Public Opinion in the Middle East?

April 21, 2009 by Will Titus
International Section Global Issues Forum presents an exclusive luncheon discussion with international pollster John Zogby and Egypt's foremost PR agency head Loula Zaklama. Jim Holtje is the moderator. It's a part of the world where opinion of the United States has been at record lows. President Obama, however, has sent strong signals he wants that to change. In his inaugural address, he told the Muslim world that the United States seeks “A new way forward, based on mutual interest and mutual respect.” Days later, he gave his first foreign media interview with Al Arabiya, saying: “My job to the Muslim world is to communicate that the Americans are not your enemy.” Is Obama's message getting through? Are people in the Middle East receptive to Washington's change in tone? Join internationally renowned pollster John Zogby and Loula Zaklama, Egypt's foremost public relations practitioner and 2006 IPRA world president, for an interactive discussion on whether the tide of public opinion is starting to turn. Presentations include exclusive, never-before-released polling and focus group data. Public relations professionals and their organizations have a stake in how the United States is perceived overseas, and can play a role in helping build communications bridges.

PRSA Digital Impact Conference Preview Podcast #4: Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner

April 13, 2009 by Eric Schwartzman
Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC.

PRSA Digital Impact Conference Preview Podcast #3: Speaker John Cass on the Benefits of Social Media and Blogging

April 11, 2009 by Eric Schwartzman
Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more.

PRSA Digital Impact Conference Preview Podcast #2: Social Media Communications Guru Tom Smith on How We Came to Trust Strangers more than the Media

March 12, 2009 by Eric Schwartzman
Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1.

PRSA Digital Impact Conference Preview Podcast

March 05, 2009 by Christopher Penn, Eric Schwartzman and John Wall
Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed.

PODCAST: PR Agency Buyer Guide

February 20, 2009 by Eric Schwartzman
Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit. Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997. Before that, he served as a vice president of Edelman Public Relations Worldwide. He began his career as a business news reporter and columnist for the San Francisco Chronicle and the San Jose Mercury News.

PODCAST: Andy Gilman, Master of the Sound Bite

February 12, 2009 by Eric Schwartzman
Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit. Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month

Online Newsroom Specialist Eric Schwartzman Interviews Public Relations Software Executive Gerald Baron

February 06, 2009 by Eric Schwartzman
Online newsroom specialist Eric Schwartzman puts PIER Systems Founder & CEO Gerald Baron On the Record...Online at the PRSA International Conference 2008 in Detroit about trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business. Like public relations software provider iPressroom, PIER Systems is on-demand, information management software. PIER systems differentiates their software by tailoring their offering specifically to the crisis communications objectives of public relations and media relations. PIER unifies innovative technology and tools in one web-based application to help organizations maintain business continuity, while making organizational communications simple and easy.

On the Record...Online with Bausch Lomb Dir. Corp Comm Public Affairs Michael McDougall

January 02, 2009 by Eric Schwartzman
Vice president of corporate communications & public affairs at Bausch & Lomb, Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for business to business and niche communicators. Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors. He is an expert in marketing some of the world's top brands on a global basis.

On the Record...Online with Vocus Executive, Kye Strance

December 26, 2008 by Eric Schwartzman
Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ] on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.

On the Record...Online with Mark Hass, Manning Selvage Lee CEO

December 19, 2008 by Eric Schwartzman
Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L. Hass has held this position since April 2005.  In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp.

On the Record…Online with Blogger Jason Falls

December 12, 2008 by Eric Schwartzman
Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls is the director of social media at Doe- Anderson and has established himself by developing innovative outreach and communications strategies. He is a nationally-recognized expert on social media and online communications with 10 years of management experience and proven ability in public relations, marketing and corporate communications.

On the Record…Online with New York Times Exec. Dir. Of Customer Insight Jeffrey Graham

December 05, 2008 by Eric Schwartzman
New York Times Executive Director of customer insight Jeffrey Graham goes On the Record...Online at the 2008 PRSA International Conference about rumor control, the wisdom of the crowd and fighting to keep the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing. Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments.

On the Record...Online with Tim Pendell, Detroit Lions Spokesman

November 20, 2008 by Eric Schwartzman
Detroit Lions Spokesman Tim Pendell goes On the Record...Online at the 2008 PRSA International Conference about Sports PR and Marketing. Detroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR.  Pendell talks about being the hardest working man in sports PR and marketing.

On the Record...Online with Pat Philbin - Senior Vice President of Pier Systems

November 17, 2008 by Eric Schwartzman
Former Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding the 2007 California wildfires, about dealing with the fallout of bad PR, and about overcoming negative bias with both the media and public.  Pat Philbin is the Senior Vice President at PIER Systems and the President of Strategic Communication Solutions, LLC. He has an extensive PR background with a focus on Government Relations that includes work with FEMA and the USProtect Corporation.

On the Record...Online with Lou Capozzi - Chairman Emeritus of Publicis Public Relations and Corporate Communications Group

October 23, 2008 by Eric Schwartzman
Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record...Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America’s connections with the world . Lou Capozzi manages Publicis Public Relations and Corporate Communications Group's public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world.

On the Record...Online with Emmanuel Tchividjian - Ethics Officer of Ruder Finn

October 20, 2008 by Eric Schwartzman
Ethics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record...Online with Eric Schwartzman, in a preview of his session on "ethical dilemmas" at the PRSA International Conference Oct 25-28th in Detroit, MI. Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.
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