PRSA 2013 Health Academy Conference Preview with Founders of Healthy TXT

April 18, 2013 by Rosanne Mottola
 
The Public Relations Society of America (PRSA) is heading to Indianapolis, one of the nation’s top cities for the life-sciences profession, for its 2013 Health Academy Conference. The conference will take place May 1-3, at the Omni Severin Hotel.
 
One of the sessions at the upcoming conference will focus on mobile technology and health care. In this conversation, Ellen Beth Levitt, senior communications specialist at Johns Hopkins Medicine speaks with the co-founders of Healthy TXT, Chief Medical Advisor Dr. Vishal Mehta and Managing Partner Sharon Schreiber, about their successful mobile health campaign "Be Unstoppable! Play Safe. Stay Strong", an innovative and engaging text messaging program for young athletes, coaches and parents, designed to raise awareness about concussions and other football injuries. Mehta and Schreiber will be presenting this case study at the conference on Thursday, May 2. 
 
Held annually, the Health Academy Conference provides public relations and communications professionals with insights on the latest trends, technologies and regulations impacting health care communications. The program focuses on providing practical, actionable advice that can be used to overcome modern health care communications challenges, such as legal and regulatory compliance, measurement and evaluation, and the use of social media.
 
The Health Academy Conference is also one of the premier networking opportunities for the nation’s health care communicators. Hundreds of public relations and communications professionals from all over the world — including professionals working in public relations agencies, corporations, the government and military, health care institutions, associations, nonprofit organizations and academia — attend the conference each year to meet like-minded colleagues, share knowledge, uncover new opportunities and make valuable personal connections.
 
For more information and to register for the Health Academy Conference, please visit http://www.prsa.org/Conferences/HealthAcademy.
 
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