2012 International Conference: Content Marketing Secrets from Lee Odden

November 21, 2012 by Rosanne Mottola
*A version of this post originally appeared on Inside PR and was posted on November 5, 2012.

Following up on the last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco.
This episode, Inside PR features Joe’s discussion with Lee Odden about his successful approach to content marketing.
Odden is the author of Optimize - ’How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing’. He is also the CEO of @TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: content, search, email and social media marketing.
Joe and Odden talk about the book, the ‘people’ behind the SEO, and how to strategically integrate other distribution channels beyond social media and email marketing to promote your content.
Odden was also one of the featured speakers at the 2012 meshmarketing conference in Toronto on Nov. 7.
Watch the full Inside PR interview with Lee Odden
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