2012 International Conference: Gamification with Shel Holtz

Martin Waxman, Gini Dietrich and Joseph Thornley present another insightful interview from the PRSA International Conference in San Francisco.

 

This episode, Inside PR features Joe’s discussion with Shel Holtz on the influence on gamification.

First, however, the hosts also talk about the differences between the west and east coasts on social media during Hurricane Sandy, which Joe likens to being at a funeral and half the attendees are cracking jokes. The hosts also discussed citizen journalism and the strange trend journalists are faced with fact-finding and creating authenticity of a story based on a single tweet or Facebook update.