2012 International Conference: Gamification with Shel Holtz
November 27, 2012 by Rosanne Mottola
*A version of this post originally appeared on Inside PR and was posted on November 9, 2012.
Martin Waxman, Gini Dietrich and Joseph Thornley present another insightful interview from the PRSA International Conference in San Francisco.
First, however, the hosts also talk about the differences between the west and east coasts on social media during Hurricane Sandy, which Joe likens to being at a funeral and half the attendees are cracking jokes. The hosts also discussed citizen journalism and the strange trend journalists are faced with fact-finding and creating authenticity of a story based on a single tweet or Facebook update.
Yet, the meat of the podcast was the interview with Holtz about his session at the PRSA International Conference: Gamification.
Shel talks about how PR professionals need to think beyond our normal tactics and find a way to connect our brands or client’s brands to gaming. But, to include gamification in our programs, we need to have an understanding of human behavior, sociology, anthropology, and psychology. Doing so can create an immersive experience for your customers, which creates kinship and loyalty.
To Martin’s point, though, you can’t stick badges on your site and call that gamification.
Listen to what Shel has to say about gamification as a game changer and see the slides he presented at IABC earlier this year.
Watch the full interview with Shel Holtz
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