Booking celebrities for product launches and special event appearances, how to make paid celebrity endorsements authentic and the collision of social media with the culture of celebrity with the president of The Celebrity Source, Rita Tateel at the 2009 PRSA International Conference.   DETAILED SHOW NOTES

Joe Jaffe talks about his new book “Flip the Funnel,” Twitter and socail media engagement.  He made his initial foray into podcasting with Steve Rubel.   DETAILED SHOW NOTES

Ariel Hyatt, who specializes on indie music PR online PR talks about getting signed to a record deal with social media, how P. Diddy tweets without tarnishing the mystique of his stardom and using social media engagement to motivate fans to promote their music online.   DETAILED SHOW NOTES

Gerald Ostlund, U.S. Army Reserve Social Media Chief Lt. Colonel talks about using social media to empower service members as unofficial spokespersons, using of social media at the Fort Hood shootings and what we can do to show support the U.S. Armed Forces.   DETAILED SHOW NOTES

Caring for wounded warriors with vice president communications Northrop Grumman Information Systems and former acting assistant Secretary of Defense for public affairs Robert Hastings, who presentes a case study about Wounded Warrior Care: Practical Applications in Strategic Communications.   DETAILED SHOW NOTES  

With PRSA's 2009 International Conference held in San Diego on the U.S.- Mexico border, there was no better time to address some of the most salient issues related to Mexico and its relationship to U.S. business, NGOs and overnments at all levels. Cultural sensitivity or protocol for public relations practitioners will not be discussed. However, societal trends, potential threats to, and opportunities for, practitioners' organizations will be examined. Also discussed will be public relations related to Mexican-Americans within the United States.

Virtually all public relations pros are adjusting to the new realities of “going green.” Companies today are touting their reduced green footprint and PR agencies are finding clients in renewable energy companies, building retrofitters, as well as eco start-ups, among others. This year's Copenhagen Climate Summit has been described as perhaps the most complicated international agreement in history. The goal: Creating a common world energy policy in time to stem global warming. Panelists included David Fenton, CEO, Fenton Communications; Stephan Grabherr, Deputy Consul General at the Federal Republic of Germany’s Consulate; and Jonathan Huneke, vice president, communications and public affairs, United States Council for International Business (USCIB).

Eric Hill of research company MyMediaInfo, speaks with Maria Reitan of WebmasterRadio.FM about how his company arranges information from all parts of the public relations field in an easily digestible format.

Laura Sturaitis speaks with Maria Reitan of WebmasterRadio.FM about what's new at Business Wire, including how it has reinvented the traditional press release. Suraitis also discusses her Conference presentation on the ROI of the press release.

Kye Strance, director of product management at Vocus, explains to Maria Reitan of WebmasterRadio.FM, the Web-based software program that helps manage daily public relations activity with e-mail solutions and search engine optimized (SEO) press releases. He also discusses how Vocus has an integrated tracking system that monitors your public relations initiative.