Celebrity Source President Rita Tateel at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Rita Tateel and Eric Schwartzman [CC] www.ericschwartzman.comBooking celebrities for product launches and special event appearances, how to make paid celebrity endorsements authentic and the collision of social media with the culture of celebrity with the president of The Celebrity Source, Rita Tateel at the 2009 PRSA International Conference.
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
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