With PRSA's 2009 International Conference held in San Diego on the U.S.- Mexico border, there was no better time to address some of the most salient issues related to Mexico and its relationship to U.S. business, NGOs and overnments at all levels. Cultural sensitivity or protocol for public relations practitioners will not be discussed. However, societal trends, potential threats to, and opportunities for, practitioners' organizations will be examined. Also discussed will be public relations related to Mexican-Americans within the United States.
This PRSA International Section-sponsored workshop featured:
Dr. Dean Kruckeberg, APR, Fellow PRSA, professor, University of North Carolina Charlotte; director of the Center for Global Relations
Magali Muria, research associate, University of California, San Diego
Marco Vinicio Herrera Berenguer, president, Grupo Public