Joe Jaffe, President and Chief Interrupter at Crayon at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Joe Jaffe and Eric Schwartzman [CC] www.ericschwartzman.comJoe Jaffe talks about his new book “Flip the Funnel,” Twitter and socail media engagement.  He made his initial foray into podcasting with Steve Rubel.
 
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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