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Joe Jaffe, President and Chief Interrupter at Crayon at the PRSA 2009 International Conference
December 18, 2009 by Eric Schwartzman
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Joe Jaffe
talks about his new book “Flip the Funnel,” Twitter and socail media engagement. He made his initial foray into podcasting with
Steve Rubel
.
DETAILED SHOW NOTES
About the Podcaster:
Eric Schwartzman
(@ericschwartzman
) is an independent
new media and social media communications
specialist, the creator of the top-rated
New Media and Social Media Boot Camp
, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on
social media strategy
and providing social media training, Schwartzman offers a portfolio of
social media seminars
to accelerate the acquisition of
social media communication skills
.
On the Record…Online is the Official
PR Podcast
of the 2009 PRSA International Conference. Subscribe via
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and get them as soon as they’re released.
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