The Copenhagen Climate Summit: What It Means for Your Business

December 16, 2009 by Will Titus
Virtually all public relations pros are adjusting to the new realities of “going green.” Companies today are touting their reduced green footprint and PR agencies are finding clients in renewable energy companies, building retrofitters, as well as eco start-ups, among others. This year's Copenhagen Climate Summit has been described as perhaps the most complicated international agreement in history.
 
The goal: Creating a common world energy policy in time to stem global warming.
 
This International Section in-person Global Issues Forum featured speakers David Fenton, CEO, Fenton Communications; Stephan Grabherr, Deputy Consul General at the Federal Republic of Germany’s Consulate; and Jonathan Huneke, vice president, communications and public affairs, United States Council for International Business (USCIB).
 
Attendees Learned:
  • What stakes are involved at this groundbreaking meeting.
  • How governments, business and NGOs will be communicating their positions.
  • What the results of Copenhagen could mean for business, agencies, NGOs and public relations in particular.
  • What changes could lie ahead so you’re ahead of the communications curve.
  • What communications strategies and tactics might work best in a post-Copenhagen world.
Comments
Powered by iPR Software
Welcome to PRSA's Voices of Public Relations
Join the public relation conversation and get connected with expert insight from our guest bloggers!
Sign Up for Our RSS