Virtually all public relations pros are adjusting to the new realities of “going green.” Companies today are touting their reduced green footprint and PR agencies are finding clients in renewable energy companies, building retrofitters, as well as eco start-ups, among others. This year's Copenhagen Climate Summit has been described as perhaps the most complicated international agreement in history.
The goal: Creating a common world energy policy in time to stem global warming.
This International Section in-person Global Issues Forum featured speakers David Fenton, CEO, Fenton Communications; Stephan Grabherr, Deputy Consul General at the Federal Republic of Germany’s Consulate; and Jonathan Huneke, vice president, communications and public affairs, United States Council for International Business (USCIB).
What stakes are involved at this groundbreaking meeting.
How governments, business and NGOs will be communicating their positions.
What the results of Copenhagen could mean for business, agencies, NGOs and public relations in particular.
What changes could lie ahead so you’re ahead of the communications curve.
What communications strategies and tactics might work best in a post-Copenhagen world.