Gerard Corbett, APR, Fellow PRSA, PRSA 2012 chair & CEO, and CEO of Redphlag, discusses the benefits of membership in a tough economy with host Eric Schwartzman. He also discusses mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of public relations, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agra, and the fallout from the Motrin Mom’s incident.
Corbett is an experienced and versatile branding, marketing, public relations and communications executive and coach, having served four decades in senior marketing and communications roles at global Fortune 100 firms, and earlier in his career, in aerospace engineering and information technology with Silicon Valley firms and NASA. He has effectively and deftly managed a range of communications, marketing and customer service functions in order to advance corporate culture, enhance brand understanding and trust, and enable organization harmony and effectiveness.
This interview was recorded the 2011 PRSA International Conference in Orlando.