The 2010 Counselors to Higher Education (CHE) Senior Summit taught attendees to build on the latest strategies and tactics for higher education communicators. This annual three-day event is designed to help higher education PR practitioners hone communications best practices and further college and university objectives. Also, the senior summit connects attendees with key media and colleagues to discuss industry challenges on issues, like recruitment and reputation management. If you lead or aspire to lead, then this is the conference for you.

Jeremiah Owyang, partner at the Altimeter Group, is interviewed by Eric Schwartzman for “On the Record…Online.” Owyang is a keynote speaker for PRSA’s 2010 Digital Impact Conference in New York City. In this interview, he discusses how social media has caused the scope of marketing to expand inside organizations; why customer service needs to pay attention to customer influence; the concept of relinquishing oversight as a way of regaining control; aligning social media policy with business strategy; and integrating social media into destination websites.   Owyang interacts with more than 50,000 Twitter followers. More than 120,000 people have visited “Web Strategy,” his blog covering how corporations use Web technologies to connect with their customers. Follow Jeremiah his blog, Web Strategies, on Twitter @jowyang and connect on LinkedIn!   Show notes can be found at “On the Record…Online.”

 Ofield Dukes, APR, Fellow PRSA, an award-winning public relations practitioner in Washington, D.C., discusses the implications of America’s increasing racial, ethnic and cultural diversity for businesses and nonprofit organizations, particularly graduating college seniors and professional communicators.   Dukes delivered his presentation on April 8, 2010, at Buffalo State University, and was introduced by fellow PRSA Board of Directors member, Deborah Silverman, Ph.D., APR, assistant professor of communications. The presentation is available on video and podcast. video podcast

PRSA's Public Affairs and Government (PAG) Section strives to enhance the skills and insight of public affairs and government communicators at its upcoming seminar. Listen now for high-lights from our experts on two professional development tracks.   Track A: The National Incident Management System (NIMS) Training Session   Track B: Issue Management and Strategic Planning

Learn more about joining the PRSA College of Fellows. Get answers to questions about your Fellows application. Presenters Vivian Hamilton, APR, Fellow PRSA, and Joan Capelin, APR, Fellow PRSA, can help you demystify your College of Fellows application. This hour-long podcast provides an overview of the application process for the benefit of those thinking about applying to become a Fellow. The podcast offers detailed information, as well as answer all your questions, to help enhance your understanding of what it means to be a Fellow and create a stronger application.

Whether at the state or national level, health care reform legislation affects every aspect of the delivery system – corporate and non-profit, agency and client, provider and payer. Too often, PR and GR find themselves at the table with different ideas about goals, objectives and strategies. How can you build and execute a cohesive action plan when differences of opinion get in the way? The Texas Hospital Association’s PR and GR functions have been working cooperatively for more than a decade, and will share their lessons learned.  

Balancing social media usage against a bust home/family life, how social media is impacting our intellectual development and a look into the future with author and social media professional Deirdre Breakenridge (@dbreakenridge), president of PSFMarketwyse, recorded live at the 2009 PRSA International Conference in San Diego.   DETAILED SHOW NOTES

A discussion about the business case for public relations, the outcome of the 2009 PRSA Assembly for Delegates and Leadership and delivering value featuring Michael Cherenson (@mcherenson), Chair and CEO of PRSA. He is also Executive Vice President of New Jersey-based Success Communications Group.  This interview was recorded at the 2009 PRSA International Conference in San Diego.   DETAILED SHOW NOTES

What it takes to be appointed to the PRSA board of directors, the PRSA College of Fellows and a judge of the PRSA Silver Anvil Awards featuring PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA.  He is also Director of Partnership Development at HGTV, Scripps Networks.  This interview was recorded at the 2009 PRSA International Conference.

Dealing with false stereotypes, the effect of the illegal drug trade on the Mexican tourism idustry and pitching stories to journalists amidst a climate of corruption with the president of Grupo Public in Mexico City, Marco Herrera at the 2009 PRSA International Conference in San Diego.   DETAILED SHOW NOTES