Jeremiah Owyang, partner at the Altimeter Group, is interviewed by Eric Schwartzman for “On the Record…Online.” Owyang is a keynote speaker for PRSA’s 2010 Digital Impact Conference in New York City. In this interview, he discusses how social media has caused the scope of marketing to expand inside organizations; why customer service needs to pay attention to customer influence; the concept of relinquishing oversight as a way of regaining control; aligning social media policy with business strategy; and integrating social media into destination websites.
Owyang interacts with more than 50,000 Twitter followers. More than 120,000 people have visited “Web Strategy,” his blog covering how corporations use Web technologies to connect with their customers. Follow Jeremiah his blog, Web Strategies, on Twitter @jowyang and connect on LinkedIn!