The 2010 Counselors to Higher Education (CHE) Senior Summit taught attendees to build on the latest strategies and tactics for higher education communicators. This annual three-day event is designed to help higher education PR practitioners hone communications best practices and further college and university objectives. Also, the senior summit connects attendees with key media and colleagues to discuss industry challenges on issues, like recruitment and reputation management. If you lead or aspire to lead, then this is the conference for you.
On Wednesday, April 28, the summit hosted its annual Pat Jackson Lecture and Dinner. This year's presentation featured Mark G. Yudof, president, University of California System, named one of TIME magazine's "10 Best College Presidents". His lecture, "Articulating Vision, Maintaining Focus: Communications and the Modern University President," offered expert advice on what university presidents expect from public relations, and how higher education communicators can best demonstrate value as counselors to leadership. President Yudof was recognized as the "2010 CHE Higher Education Advocate of the Year" for his thought leadership, accomplishments as a role-model for other higher education leaders, and as an effective national advocate and an articulate spokesperson for higher education.