Social technology is transforming the world as we know it. Corporations are struggling with a new trend: consumers using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it is unstoppable, it affects every industry and it represents a revolution in the way we must approach public relations in every sense of the word.?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" ?

After nearly five years of leading the Institute for Public Relations, Frank Ovaitt has kindly offered to share with us his insights into international public relations and what directions he sees the profession taking in the years ahead. The program, "International PR: Future Trends and Research. A Conversation with Frank Ovaitt, President and CEO of the Institute for Public Relations," was offered to all members of the International Section.

WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Jay Gooch, Procter and Gamble’s associate director of External Relations Deodorants and Personal Cleansing,  about his company’s PRSA Silver Anvil submission, “TAG Experiences the ‘Clean Smell’ of Success with the Launch of TAG Records.” Also, listen in to learn about the Silver Anvil finalist “SuperTeacher Program” with Jill Vaughn, director of communication for the Virginia Lottery.

On April 29, 2009, the PRSA Independent Practitioners Alliance offered a complimentary teleseminar to its members. The presentation features Vince Hazleton, Ph.D., APR, Fellow PRSA, of Radford University in Virginia, and Jay Rayburn, Ph.D., APR, Fellow PRSA, of Florida State University, sharing the results of their most recent survey of independent public relations practitioners and their business practices.