WebmasterRadio.FM's roving reporter John Cass, director of marketing for ideaLaunch, and author of “Strategies & Tools for Corporate Blogging,” interviews Eric Schwartzman at the 2009 Digital Impact Conference. Schwartzman discusses social media resources — such as a real-time blog, “PRSA Conversations” and PRSA’s LinkedIn group and Twitter feed — used to communicate with attendees following conference feedback and commentary online.