From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with David Glanzer, director, marketing and public relations, Comic-Con, the largest comic book and popular arts convention, about his Conference presentation "Inside Comic-Con: Engage on the Edge."

From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with John Paluszek, APR, Fellow PRSA, chair, Global Alliance for Public Relations and Communications Management, about the Global Alliance's objective to advocate and raise the standards of public relations practices.

From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with Jason Kintzler, CEO and founder of PitchEngine, a Web tool that enables public relations professionals to package and share press content via the social Web. Kintzler discusses how his company is migrating out of beta testing and is exhibiting at the Conference for the first time.

From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, discusses with Lt. Commander Brook DeWalt, APR, public affairs chief, Joint Task Force, GTMO Bay, U.S. Navy, about the value of APR. DeWalt also raises a call to action for raising the bar in public affairs among civilians and the military.

From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with PRSA 2009 Gold Anvil Award recipient Michael Herman, APR, S.A.G.E., Fellow PRSA, who reflects on his career in public relations.

From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with David Rockland, APR, partner and managing director of Global Research and Interactive Communications at Ketchum, about his involvement in "The Business Case for Public Relations."

Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with PRSA 2009 Chair & CEO Michael Cherenson, APR. Cherenson offers a preview of the 2009 International Conference, as well as as an overview of the newly-launched "Business Case for Public Relations."

Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Rita Tateel, who discusses her PRSA 2009 International Conference presentation "Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture is Headed in 2010." In this session, attendees hear from executives who work with actors, athletes and entertainers who examine where the celebrity-driven media is going.   Also, hear from Kathleen Lewton, APR, Fellow PRSA, and Steven Seekins, APR, Fellow PRSA, who discuss their presentation "When a Recession Hits, Reputation Matters More Than Ever." This session discusses how when a recession hits, the ax falls on reputation-sustaining programs — but the response should be just the opposite.   Scott Beaudoin, Jaya Bohlmann and Jayne O’Donnell discuss their presentation, "A Focus on Social Values to Drive Business Results," which teaches attendees how social activist marketing techniques can provide value, create socially responsible brands and deliver measurable business results in an increasingly competitive environment.

Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Deirdre Breakenridge as she previews her Conference presentation "Social Media and the PR (R)evolution: It's Not Just PR Anymore." This session features a panel of experts who speak to all the moving parts that make up a successful integrated social media campaign, including planning, communication channels, best practice executive, monitoring and measurement and the changing roles of the communication professional. Also, Maria Reitan interviews Kyung Han and Rachelle Spero, who give a preview their presentation "Sphere of Influence of Key Opinion Leaders in Health Care Social Media." This session teaches attendees how to identify and leverage key influential bloggers to achieve increased sales and meet marketing goals.

WebmasterRadio.FM's "Cover Story" host Brandy Shapiro-Babin speaks with Jenny Schade, PRSA 2009 International Conference presenter, about her session "The Invincibles: Key Essentials for Bullet-Proofing Your Career." Her session   Also, Mike Smith discusses his presentation "Barack Obama: A Case Study in Public Relations and the Citizens Campaign," where he provides an inside look at the impact viral communications can have on a presidential campaign. In his session, he teaches attendees how to use surrogate spokespersons from disparate backgrounds, as well as Twitter, Facebook, video blogs, podcasts and LinkedIn to motivate and organize the public.