PRSA 2009 International Conference Presenters Discuss Celebrity Media, Reputation in a Recession and Social Values Driving Business Results, on "Cover Story"

November 09, 2009 by Briana Shymkus
Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Rita Tateel, who discusses her PRSA 2009 International Conference presentation "Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture is Headed in 2010." In this session, attendees hear from executives who work with actors, athletes and entertainers who examine where the celebrity-driven media is going.
Also, hear from Kathleen Lewton, APR, Fellow PRSA, and Steven Seekins, APR, Fellow PRSA, who discuss their presentation "When a Recession Hits, Reputation Matters More Than Ever." This session discusses how when a recession hits, the ax falls on reputation-sustaining programs — but the response should be just the opposite.
Scott Beaudoin, Jaya Bohlmann and Jayne O’Donnell discuss their presentation, "A Focus on Social Values to Drive Business Results," which teaches attendees how social activist marketing techniques can provide value, create socially responsible brands and deliver measurable business results in an increasingly competitive environment.
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