Deirdre Breakenridge, Kyung Han and Rachelle Spero Preview Their PRSA 2009 International Conference Presentations on "Cover Story"

November 09, 2009 by Briana Shymkus
Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Deirdre Breakenridge as she previews her Conference presentation "Social Media and the PR (R)evolution: It's Not Just PR Anymore." This session features a panel of experts who speak to all the moving parts that make up a successful integrated social media campaign, including planning, communication channels, best practice executive, monitoring and measurement and the changing roles of the communication professional.
Also, Maria Reitan interviews Kyung Han and Rachelle Spero, who give a preview their presentation "Sphere of Influence of Key Opinion Leaders in Health Care Social Media." This session teaches attendees how to identify and leverage key influential bloggers to achieve increased sales and meet marketing goals.
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