WebmasterRadio.FM's "Cover Story" host Brandy Shapiro-Babin speaks with Jenny Schade, PRSA 2009 International Conference presenter, about her session "The Invincibles: Key Essentials for Bullet-Proofing Your Career." Her session
Also, Mike Smith discusses his presentation "Barack Obama: A Case Study in Public Relations and the Citizens Campaign," where he provides an inside look at the impact viral communications can have on a presidential campaign. In his session, he teaches attendees how to use surrogate spokespersons from disparate backgrounds, as well as Twitter, Facebook, video blogs, podcasts and LinkedIn to motivate and organize the public.