Rita Tateel Discusses Celebrities as Brands at the PRSA 2009 International Conference

December 14, 2009 by Briana Shymkus
Rita Tateel, president, The Celebrity Source, speaks with Maria Reitan of WebmasterRadio.FM at the PRSA 2009 International Conference about celebrities as brands and how their endorsements reflect the brands with which they work. She also addresses celebrity/brand parings to increase return on investment.
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