Dave Chapman and Diane McIntyre Discuss "Hagen-Dazs loves Honey Bees"

Dave Chapman, partner/director at Ketchum West, and Diane McIntyre, senior public relations manager of The Häagen-Dazs Brand, provide an overview to Maria Reitan of WebmasterRadio.FM, on how they solved the Häagen-Dazs revenue slump with the campaign "Häagen-Dazs loves Honey Bees." They also talk about how honey bees products contribute to the ingredient to half of the flavors from Häagen-Dazs.