Category:

Silver Anvil

Silver Anvil Awards: National Peanut Board Responds to Recall of More Than 3,000 Products

May 28, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Marie Fenn, president and managing director, National Peanut Board, and Mark Dvorak, APR, vice president, GolinHarris International, about how the National Peanut Board responded to a recall of more than 3,000 of its products.

Silver Anvil Awards: Creating a World with More Birthdays

May 26, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with the American Cancer Society’s Amy Swygert, vice president of strategic communications planning and Greg Donaldson, national vice president of corporate communications, about the “Creating a World with More Birthdays” campaign.

Silver Anvil Awards: Make College a Part of Your Future

May 25, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Linda Kohl, associate vice chancellor for public affairs, and Whitney Stewart Harris, executive director of diversity and multiculturalism, at Minnesota State Colleges and Universities, about the “Make College a Part of Your Future” campaign.

Silver Anvil Awards: Home of the Free, Because of the Brave

May 24, 2010 by Cecilia Hughes
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Paula Pedene, public affairs officer at Phoenix VA Health Care System, about the “Home of the Free, Because of the Brave: Salute to Veterans of the Global War on Terror” campaign.

Silver Anvil Awards: Shaving the Way to Conquer Kids’ Cancer

May 24, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Kathleen Ruddy, executive director of the St. Baldrick’s Foundation, and Andrea Moody, senior vice president and partner at Fleishman-Hillard, about the “Shaving the Way to Conquer Kids’ Cancer” campaign.

Silver Anvil Awards: My Games Rocks! Cleveland Wins Bid for 2014 Gay Games

May 23, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, talks with Michael Murphy, SVP, Fleishman-Hillard, and chairman of Fleishman’s Out Front Practice, about the “My Games Rock! Cleveland Wins Bid for 2014 Gay Games” campaign.

Silver Anvil Awards: Fuel for Thought: American Airlines Gets Fuel Smart

May 23, 2010 by Diane Gomez
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Sue Gordan, managing director of corporate communications at American Airlines, about the “Fuel for Thought: American Airlines Gets Fuel Smart” campaign.

Northern Illinois University wins Best of PRSA Silver Anvil 2009

June 18, 2009 by Jarrett Cocharo
Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year’s tragic Northern Illinois University campus shooting.
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