Silver Anvil Awards: My Games Rocks! Cleveland Wins Bid for 2014 Gay Games

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.

 

Listen in as Deb Radman, APR, PRSA Fellow, talks with Michael Murphy, SVP, Fleishman-Hillard, and chairman of Fleishman’s Out Front Practice, about the “My Games Rock! Cleveland Wins Bid for 2014 Gay Games” campaign.

The “My Games Rock!” multicultural public relations campaign was the first of its kind in the traditionally conservative state of Ohio, spurring collaboration between the LGBT (lesbian, gay, bisexual, and transgender) and straight communities to combat misconceptions among Northeast Ohioans, and position the region as an attractive and culturally open destination for Gay Games athletes and supporters in 2014.

 

The campaign generated unparalleled support among all segments of the Midwest population, leveraging the potential economic impact of $60-80 million for the region. The ultimate success was a unanimous vote for Cleveland to host the 2014 Gay Games.