Silver Anvil Awards: Home of the Free, Because of the Brave

May 24, 2010 by Cecilia Hughes
Silver Anvil logo2The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.
 
Join us as Deb Radman, APR, PRSA Fellow, speaks with Paula Pedene, public affairs officer at Phoenix VA Health Care System, about the “Home of the Free, Because of the Brave: Salute to Veterans of the Global War on Terror” campaign.
 
Phoenix-VAAs America faces unprecedented economic challenges and continues into its ninth year of war, the Department of Veterans Affairs reminds Americans that the price of freedom is paid by our 1.6 million active-duty military, 23 million Veterans and their families.
 
Along these lines, the Phoenix VA Health Care System ensures our nation’s heroes are not forgotten by spearheading a VA Veterans Day Parade community relations initiative. The theme for the last year’s event was “Home of the Free, Because of the Brave,” which saluted Veterans of U.S. wars in Iraq and Afghanistan.
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