The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Jamey Peters, senior vice president at Ketchum, about the “7-Eleven Unites America With Purple Slurpees” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Steve Poole from the United Soybean Board, about the “Expanding the Soy ‘Health Halo’ to Health Professionals” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Join us as Deb Radman, APR, PRSA Fellow, speaks with Julie Shumacher Ciardiello, senior vice president and director of Ketchum New York’s Food and Wellness Practice, and Eileen Smith, senior vice president and associate director of Ketchum Global Food and Nutrition Practice, about how Ketchum NY, with KSE and Zocalo Group, developed a comprehensive multimedia campaign that allowed Frito-Lay to win its way back into “women’s hearts and shopping carts.”

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen as Deb Radman, APR, PRSA Fellow, speaks with Tara Powers, partner and managing director at Lambert, Edwards and Associates, about the “Bible Across America” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Lisa Ross, president and partner at rbb Public Relations, about how AMResorts revived Mexico’s travel and tourism industry with its “Flu-Free Guarantee: AMResorts Makes a Promise” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with John Lee, vice president of global brand marketing at Embassy Suites Hotels, about the “Building Brand Affinity among Freshly-Minted Business Travelers” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join us as Deb Radman, APR, PRSA Fellow, speaks with Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, about the “Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Christy Nolta, deputy director for Air Force Public Affairs, about the “A Solemn View: Public Affairs Provides a Window to American Service Members Ultimate Sacrifice” campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Listen in as Deb Radman, APR, PRSA Fellow, speaks with Dan Forman, public relations manager at the World Wildlife Fund, about the "WWF's Earth Hour 2009—The First Global Vote for the Planet" campaign.

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.    Listen in as Deb Radman, APR, PRSA Fellow, speaks with Mark Osmun, public relations director at Jackson Family Wines, about the “A Really Goode Job: Murphy-Goode Winery Creates Brand Awareness with Most Recognized Campaign in Wine Industry History” campaign.