Category:

Silver Anvil

Silver Anvil Awards: Honoring Christina-Taylor Green and Humanizing IBM's Watson

May 30, 2012 by Diane Gomez
Inside PR and PRSA present the Silver Anvil podcast series. Martin Waxman interviews two Silver Anvil Awards finalists: “IBM’s Watson Takes on ‘Jeopardy!’ Three Days That Changed the Face of Computing” and “Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground.”   “IBM’s Watson Takes on ‘Jeopardy!’ Three Days That Changed the Face of Computing” Scott Brooks is vice president, marketing and communications, for IBM Research. He talks to us about Watson, the computer-contestant on “Jeopardy” that defeated two of the show’s best players. Watson’s technology is based on the concept of ‘automatic question answering’.  A team of 25 people worked for years to improve the ability of computers to answer questions.  When the communications folks saw the initial results, they realized the public relations potential to build awareness and contacted “Jeopardy!” to see if they might be interested in a man-machine competition.   Getting an early start and narrowly targeting their prelaunch outreach was one of the strategies the communications group used to tell the complex story in long form. About 18 months before the matches, they approached three media influencers: New York Times Magazine to write a feature; PBS TV’s “Nova” to produce a documentary; and author Stephen Baker to write a book. The three had open access to Watson throughout its development.

Silver Anvil Awards: Text4Baby Wins Best of Silver Anvil Award

June 20, 2011 by Diane Gomez
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Stacie Paxton, vice president at Hill & Knowlton, about how Johnson & Johnson teamed with the Healthy Mothers Healthy Babies Coalition, Voxiva, CTIA-The Wireless Foundation and Hill & Knowlton to create “text4baby: Going Mobile With Pregnancy Education.”

Silver Anvil Awards: Smell Like a Man, Man: Old Spice Rides Horse Into History

June 07, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Mike Norton, director of external relations at Procter & Gamble Male Grooming Group, about the “Smell Like a Man, Man” campaign.

Silver Anvil Awards: Love is Not Abuse

June 02, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Anne Glauber, executive vice president at Ruder Finn, and Jane Randel, senior vice president at Liz Claiborne, Inc. (LCI), about the “Love is Not Abuse (LINA)” campaign.  

Silver Anvil Awards: Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight

June 01, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Zinkowski, senior vice president at Hill & Knowlton, and Alan Hall, communications manager at Ford Motor Company, about the “Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight” campaign.

Silver Anvil Awards: Free Silva: Politics, Prison and the Power of PR

May 31, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Bakaly, senior counselor at Edelman, about the “Free Silva: Politics, Prison and the Power of PR” campaign.

Silver Anvil Awards: U by Kotex*: Declaration of Real Talk

May 26, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Diana Littman Paige, executive vice president at Marina Maher Communications, and Jennifer Horowitz, senior vice president at Marina Maher Communications (MMC), about how Marina Maher Communications worked with U by Kotex* to create the “Declaration of Real Talk” campaign.  

Silver Anvil Awards: Snausages Turns Dog Sledding On Its Tail

May 25, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Jennifer Kamienski, vice president at Coyne PR, about “The Snausages Man Sled Race” campaign.

Silver Anvil Awards: Fill it in – Write it in – Lisa Murkowski

May 23, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Mary Deming Barber, APR, PRSA Fellow, and president of The Barber Group, about the Lisa Murkowski for U.S. Senate campaign, “Fill it in – Write it in – Lisa Murkowski.”

Silver Anvil Awards: Meeting the Eye Health Needs of Culturally Diverse Groups

May 18, 2011 by Melissa Snead
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Susan English, senior vice president at Euro RSCG Worldwide PR, about reaching a diverse audience with Transitions Optical products.
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